Marketing Manager- Real Estate Experience

3 days ago

Dubai, Dubai, United Arab Emirates Harbor Real Estate Full time

Job Summary:

We are seeking an experienced and visionary Marketing Managerto lead the strategic planning and execution of our marketing initiatives. The ideal candidate will have a comprehensive background in digital marketing, organic social media, public relations, event management, and real estate marketing. This leadership role requires someone who can blend creativity with data-driven decision-making to elevate the brand, generate leads, and support sales across residential and commercial portfolios.

Key Responsibilities: Strategic Marketing Leadership:

  • Develop and implement a multi-channel marketing strategy aligned with business goals.
  • Lead brand positioning, market analysis, and competitive landscape reviews.
  • Set KPIs for marketing campaigns and evaluate performance regularly.

Digital Marketing:

  • Oversee digital campaigns across paid media (PPC, display ads), SEO, and email marketing.
  • Manage website performance and optimization, including landing pages and lead capture tools.
  • Leverage analytics platforms (Google Analytics, CRM tools) to track ROI and user engagement.

Organic Social Media:

  • Design and implement an organic content strategy across Instagram, LinkedIn, Facebook, TikTok, and YouTube.
  • Grow and manage community engagement while ensuring brand voice consistency.
  • Monitor trends, audience sentiment, and campaign effectiveness to optimize reach and engagement.

Public Relations & Communications:

  • Build and maintain relationships with media, influencers, and key industry stakeholders.
  • Draft press releases, op-eds, and thought leadership content.
  • Manage crisis communication plans and internal communications.

Events & Activations:

  • Plan and execute real estate-related events including launches, open houses, trade shows, and networking activations.
  • Partner with internal and external stakeholders to create high-impact experiences.
  • Manage event budgets, logistics, and post-event reporting.

Team Leadership & Collaboration:

  • Lead and mentor a high-performing marketing team including content creators, designers, and digital specialists.
  • Collaborate cross-functionally with Sales, Leasing, Development, and Property Management teams.
  • Work closely with external agencies and vendors when needed.

Requirements:

  • Bachelor's or Master's Degree in Marketing, Communications, Business, or a related field.
  • Minimum 8–10 years of marketing experience, with at least 3 years in a real estate-related role.
  • Proven success in developing and managing integrated marketing campaigns.
  • Strong understanding of digital trends, tools, and best practices.
  • Experience in social media strategy, public relations, and event marketing.
  • Excellent communication, leadership, and project management skills.
  • Proficiency with marketing platforms and tools (Google Analytics, Meta Business Suite, HubSpot, etc.).

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