Associate Director of Sales – MICE

2 weeks ago

Dubai, Dubai, United Arab Emirates Palazzo Versace Dubai Full time 40,000 - 120,000 per year

We are seeking a highly driven and strategic
Associate Director of Sales – MICE & Leisure
to lead the growth and performance of these key segments for Palazzo Versace Dubai. Reporting to the Director of Sales & Events, the role will be responsible for driving revenue, strengthening client relationships, and positioning the hotel as a market leader within the luxury MICE and Leisure sectors. The ideal candidate will bring proven expertise, strong leadership, and in-depth market knowledge to maximize opportunities and deliver sustainable results.

Key Responsibilities
Strategic Sales Leadership

  • Develop and execute a clear sales strategy for the MICE and Leisure segments, aligned with the overall business objectives of the hotel.
  • Identify, target, and secure high-value accounts while maintaining and expanding relationships with existing clients.
  • Continuously monitor market trends, competitor activity, and industry developments to identify new business opportunities.
  • Ensure proactive account management by maximizing potential revenue and driving conversion.

Team Leadership & Development

  • Provide guidance, coaching, and support to the sales team to achieve financial and non-financial objectives.
  • Ensure team members are fully trained in hotel positioning, brand standards, and effective selling techniques.
  • Monitor individual and team performance, identify skills gaps, and implement development programs where necessary.

Business Performance & Operations

  • Oversee sales activities and ensure departmental KPIs are consistently achieved or exceeded.
  • Maintain accurate reporting on account production, revenue forecasts, and strategic action plans.
  • Collaborate with Revenue, Marketing, and Events teams to maximize cross-segment synergies and enhance overall business performance.
  • Ensure adherence to departmental budgets, cost controls, and efficient expenditure approvals.

Client Engagement & Representation

  • Represent the hotel at industry events, exhibitions, roadshows, and client meetings to strengthen brand presence.
  • Lead site inspections, client entertainment, and familiarization trips to showcase the hotel's offerings.
  • Design and implement targeted promotions and packages to stimulate demand during need periods.
  • Maintain the highest standards of client relationship management, ensuring loyalty and repeat business.

Candidate Profile

  • Minimum 5 years of progressive sales leadership experience in luxury hospitality, with a focus on MICE and Leisure segments.
  • Proven track record in driving revenue growth and expanding market share.
  • Strong UAE market knowledge and established network of key accounts.
  • Excellent negotiation, presentation, and communication skills with the ability to influence at senior levels.
  • Highly analytical, organized, and results-oriented, with strong business acumen.
  • Fluency in English is essential; additional languages are a strong advantage.

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