Digital Marketing Executive
1 day ago
- Develop, implement, and manage digital marketing campaigns across channels including social media, email, SEO/SEM, and display advertising.
- Create engaging, compliant content tailored to financial audiences, including blogs, newsletters, and social media posts.
- Manage company social media accounts, track engagement metrics, and optimize content for maximum impact.
- Analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and prepare reports with actionable recommendations.
- Collaborate with sales, product, and compliance teams to ensure campaigns meet brand, business, and regulatory requirements.
- Conduct market research to identify trends, customer behavior, and competitor strategies in the financial sector.
- Support lead generation initiatives and nurture campaigns targeting financial services clients.
- Coordinate with external agencies or freelancers when needed for content, design, or campaign execution.
- 2–4 years of experience in digital marketing, preferably within the financial services sector (banking, fintech, investment, insurance, or related).
- Strong knowledge of digital marketing tools and platforms, including Google Ads, SEO/SEM, email marketing platforms, and social media management tools.
- Excellent copywriting and content creation skills with an ability to communicate complex financial concepts in simple terms.
- Data-driven mindset with experience in analyzing campaign performance and optimizing for ROI.
- Understanding of financial sector compliance and marketing regulations is a plus.
- Creative, proactive, and able to work independently as well as in a team environment.
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Digital Marketing Executive
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Digital Marketing Executive
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