Art Director

PRIMARY PURPOSE

The Art Director is responsible for leading the creative vision of both offline and online (digital and social). This role ensures that all design outputs align with the company's brand identity and strategic objectives while maintaining a high standard of visual creativity and consistency. The Art Director will oversee a team of designers and video editors, manage conceptualization and production processes, and collaborate closely with the marketing team to deliver innovative, impactful, and results-driven campaigns.

RESPONSIBILITIES

01.

Lead the conceptualization and execution of creative ideas across offline and digital marketing campaigns, ensuring alignment with brand guidelines and marketing objectives.

02.

Oversee and guide a team of designers and video editors, ensuring projects are delivered with creativity, quality, and timeliness.

03.

Manage the full creative process from brainstorming and concept development to final production and delivery.

04.

Be hands-on in the daily and weekly creative design work, utilizing Adobe Creative Suite tools with a high level of proficiency.

05.

Collaborate with the marketing team to translate business and campaign objectives into strong visual communication strategies.

06.

Ensure all creative materials including visuals, videos, and social media content are consistent, engaging, and on-brand.

07.

Utilize AI and design tools to optimize workflow efficiency and achieve the best creative outcomes.

08.

Provide creative direction and on-set supervision during video shoots and production activities.

09.

Stay up to date with design trends, emerging technologies, and social media platform innovations to enhance engagement and audience interaction.

10.

Foster a collaborative, organized, and structured creative environment, ensuring clear communication and smooth workflow within the design team.

11.

Troubleshoot creative and production challenges, providing quick and effective solutions under tight deadlines.

12.

Takes Health, Safety & Environment (HSE) lead in ensuring "safe systems of work" and "safe conditions" are in place within area of responsibility.

13.

Performs other similar or related duties as required or assigned by management.

3.

QUALIFICATIONS & EXPIERENCE

A

Educational Requirements / Qualifications:

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Bachelor's degree in Graphic Design, Fine Arts, Visual Communication, Marketing, or a related field.

-

A Master's degree or equivalent certification in Creative Direction or Digital Design is an advantage

B

Experience:

-

Previous experience working in a
creative/advertising agency

environment (Preferable)

-

Minimum of 7 years of proven experience in conceptualizing and executing offline and online (digital and social).

-

Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).

-

Demonstrated experience in leading creative teams and managing multiple design projects simultaneously.

-

Familiarity with AI tools and their application in design and content creation.

-

Strong understanding of social media platforms and how to leverage them for engagement and brand visibility.

C

Skills and Competencies:

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Strong creative vision with the ability to translate concepts into impactful visual campaigns.

-

Excellent leadership and team management skills, with experience guiding designers and video editors.

-

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).

-

Strong understanding of digital marketing, social media platforms, and how to design for engagement and interaction.

-

Knowledge of production processes, video shoots, and post-production workflows.

-

Ability to utilize AI tools effectively to enhance creativity and efficiency.

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Exceptional time management and organizational skills with the ability to handle multiple projects under tight deadlines.

-

Strong problem-solving and decision-making abilities, especially in fast-paced environments.

-

Strong communication and collaboration skills to work effectively with marketing, production, and senior management teams.

-

Excellent attention to detail and commitment to maintaining brand consistency across all creative outputs

4.

KEY PERFORMANCE

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Quality of Creative Output:
Ensure all visual materials meet brand standards, campaign objectives, and creative excellence.

-

Project Delivery:
Timely completion of creative projects within agreed deadlines and budgets.

-

Team Performance:
Maintain high productivity, creativity, and collaboration levels within the design and video teams.

-

Campaign Effectiveness:
Measure the creative impact through engagement metrics, conversion rates, and overall campaign performance.

-

Innovation and AI Utilization:
Regular implementation of new design tools, AI applications, and creative techniques to improve efficiency and outcomes.

-

Stakeholder Satisfaction:
Positive feedback from internal teams, management, and clients on creative execution and responsiveness.

-

Brand Consistency:
Ensure all digital and offline designs align with the company's brand identity and marketing strategy.

-

Continuous Improvement:
Proactive development of processes to enhance creative workflow, collaboration, and design quality.