Digital Marketing Specialist

2 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Total Techno Full time

Location: Abu Dhabi

Company: Advertising & Marketing Agency

Job Title:

Digital Marketing Specialist

Job Summary:

We are looking for a highly skilled Digital Marketing Specialist with strong hands-on experience in paid advertising and performance marketing.

This role is for professionals only — not entry-level. The ideal candidate must be able to plan, execute, optimize, and scale paid campaigns independently.

Key Responsibilities:

  • Plan, manage, and optimize paid advertising campaigns on:
  • Google Ads (Search, Display, YouTube)
  • Meta Ads (Facebook & Instagram)
  • TikTok Ads, Snapchat Ads (experience is a strong plus)
  • Develop performance-driven strategies focused on leads, conversions, and ROI
  • Conduct keyword research, audience targeting, A/B testing, and funnel optimization
  • Manage budgets, bids, and campaign scaling
  • Track performance using Google Analytics, Meta Pixel, Tag Manager, and conversion tracking
  • Prepare detailed performance reports with insights and recommendations
  • Manage and optimize SEO & Search Engine visibility
  • Coordinate with content, design, and sales teams to ensure campaign alignment
  • Stay updated with the latest digital marketing trends and ad platform changes

Job Requirements (Strict):

  • Minimum 4–5 years of proven experience in Digital Marketing & Paid Advertising
  • Expert level in:
  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • Strong understanding of:
  • Conversion tracking & analytics
  • SEO & Search Engine Marketing (SEM)
  • Marketing funnels & lead generation strategies
  • Ability to manage multiple campaigns and budgets simultaneously
  • Strong analytical mindset and decision-making skills
  • Fluent in English (Arabic is a strong advantage)
  • Experience working with agencies or multiple clients is highly preferred

Nice to Have (Plus):

  • Experience with TikTok & Snapchat Ads
  • Website & landing page optimization experience
  • Basic knowledge of CRO (Conversion Rate Optimization)
  • Experience in healthcare, real estate, or service-based industries

Working Hours:

  • Monday – Friday: 8:30 AM – 5:30 PM
  • Saturday: 8:30 AM – 4:00 PM
  • Sunday: OFF

Salary & Benefits:

  • Competitive salary based on experience
  • Performance-based bonuses
  • Professional agency environment
  • Long-term growth opportunity

Job Type: Full-time

Pay: AED4, AED12,000.00 per month



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