Channel Marketing Specialist
2 weeks ago
Key Responsibilities:
- Develop and implement channel marketing strategies for key vendor brands in alignment with vendor marketing objectives and budgets.
- Plan & Execute end-to-end marketing campaigns (digital, events, webinars, demand gen, Industry Roadshows) to increase brand awareness, lead generation, and partner enablement.
- Manage MDF (Market Development Funds) planning, execution, and reporting in coordination with vendors and finance.
- Work closely with Business Units & sales teams to align marketing activities with sales goals and Strategic partner priorities.
- Coordinate with creative and digital agencies for content creation, collateral, and campaign assets.
- Maintain vendor relationships, ensuring timely approvals, compliance, and execution of co-branded marketing initiatives.
Qualifications & Skills:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in channel or partner marketing, preferably in the IT distribution or technology sector.
- Strong understanding of the IT channel ecosystem (vendors, resellers, VARs, MSPs).
- Experience managing vendor marketing budgets and MDF.
- Strong interpersonal and communication skills.
- Familiarity with Dubai and wider GCC IT market dynamics.
Job Type: Full-time
Pay: AED15, AED16,000.00 per month
Experience:
- marketing experience in IT industry: 2 years (Required)
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