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Digital Marketing Specialist
6 hours ago
About Us
We are a growing Food & Beverage brand in Dubai, focused on creating a strong in-store and digital presence. We are looking for a creative, data-driven Digital Marketing Specialist with proven experience in F&B marketing who can take ownership of our brand visibility, customer engagement, and lead generation across digital platforms.
Key Responsibilities
Plan, execute, and manage digital marketing campaigns for café / restaurant promotions
Handle Instagram, Facebook, Google Business Profile & WhatsApp marketing
Create and manage content calendars aligned with offers, events, and seasonal campaigns
Coordinate with designers, photographers, and videographers for reels, stories, and posts
Run paid ads (Meta & Google Ads) with proper targeting, budgeting, and performance tracking
Optimize local SEO, Google Maps ranking, and online visibility
Monitor analytics, prepare monthly performance reports, and improve ROI
Plan and execute launch campaigns, influencer collaborations, and brand partnerships
Maintain brand tone, visual consistency, and marketing guidelines
Requirements
Minimum 2 years of digital marketing experience in F&B / Café / Restaurant industry (Mandatory)
Strong knowledge of social media marketing, especially Instagram & Facebook
Experience with Meta Ads Manager & Google Ads
Understanding of local marketing strategies for walk-in footfall
Basic knowledge of Canva / Adobe tools (preferred)
Strong communication skills (English required; Arabic is a plus)
Ability to work independently and manage deadlines
Preferred Skills (Bonus)
Experience marketing cafés, coffee brands, or QSR outlets
Knowledge of influencer marketing & UGC strategies
Experience in handling multiple branches / locations
Video & reel trend understanding for F&B content
What We Offer
Competitive salary (based on experience)
Creative freedom & ownership of brand growth
Opportunity to grow with a fast-expanding F&B brand
Friendly, dynamic work environment
Job Type: Full-time
Pay: AED3, AED4,000.00 per month
Education:
- Bachelor's (Preferred)
Experience:
- F & B Marketing: 2 years (Required)