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Digital Marketing Executive

3 weeks ago

Sharjah, Sharjah, United Arab Emirates Novotel Hotels Full time

Company Description
Novotel Sharjah Expo Centre, the first-established Novotel hotel in the city, is located next to Sharjah Expo Centre, close to Dubai, with convenient access to Sharjah's major business & leisure hubs. The wide choice of rooms, with a panoramic view of Mamzar Lagoon, offers each guest the freedom to experience their stay to the maximum. The hotel offers two great restaurants, including Tahi Arabic restaurant.

We have an excellent team with diverse background, education and skills making it a comfortable working environment.

Job Description

  • Assist in the formulation of strategies to build a lasting digital connection with customers
  • Collaborate with other departments i.e Rooms, Sales & F&B in creating effective marketing campaigns.
  • Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
  • Plan and monitor the ongoing Novotel Sharjah presence on social media (LinkedIn, Facebook, Google etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase Novotel Sharjah and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and make data-driven recommendations
  • Acquire insight in online marketing trends and keep strategies up-to-date

Qualifications

  • A bachelor's degree in marketing, communication, or related fields.
  • 3+ years of experience in digital marketing or content marketing.
  • Experience with graphic design and content production.
  • Experience with web analytics tools like Google Analytics and Search Console.
  • Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
  • Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
  • Excellent communication, presentation and interpersonal skill.

Additional Information

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