D2c Channel Manager Gcc

**D2C Channel Manager, GCC**

**Glanbia Performance Nutrition**

Join this dynamic team focused on delivering better nutrition for every step of life’s journey.

**The Opportunity**

To lead and scale the Direct-to-Consumer (D2C) business for Optimum Nutrition in GCC by managing the end-to-end digital commerce strategy, execution, and performance across our DTC side. The role is critical in accelerating online revenue, enhancing consumer experience, and driving digital brand equity.

**Job Summary**

1. D2C Business Strategy & Execution.
- Own the P&L for the D2C channel.
- Develop and implement a comprehensive growth roadmap for Optimum Nutrition owned e-commerce platform.
- Identify new digital opportunities and emerging trends to stay ahead in the D2C space.

2. Online Store & Platform Management
- Oversee day-to-day operations of the brand’s D2C website including product catalogue management, UI/UX, pricing, offers, and merchandising.
- Partner with external Fulfilment Partner as well as Internal cross-functional teams (tech, supply chain, legal, CS) to ensure seamless backend and frontend performance.
- Drive acquisition, conversion, and retention through customer-centric design and experience.

3. Campaigns & Consumer Marketing
- Leverage content, storytelling, and product education to boost traffic and engagement.

4. Data & Analytics
- Monitor and analyse site performance, consumer behaviour, marketing KPIs, and conversion metrics.
- Use insights to optimize campaigns, user experience, product placement, and digital funnels.

5. Cross-Functional Collaboration
- Collaborate with brand, product, supply chain, finance, and global teams to ensure alignment of the D2C strategy with business priorities.
- Ensure inventory health, customer SLAs, and financial discipline across channels.

**Qualification & Experience Requirements**
- Bachelor’s degree in Business, Economics, Marketing, or related field.
- 5-7 years of experience in digital commerce, preferably with D2C brands in FMCG/nutrition/consumer/beauty/premium goods.
- Proven track record in running end-to-end D2C operations.
- Strong analytical, commercial, and project management skills.
- Experience working with CMS, CRM tools, and marketing automation platforms.

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Success Metrics:

- D2C Revenue and Profitability Targets
- Website Traffic, Conversion Rate & CAC
- Customer Retention & LTV
- Campaign ROI and Engagement Rates
- On-time & accurate order fulfilment

Preferred Attributes:

- Passion for health, wellness, and fitness.
- Entrepreneurial mindset with a strong sense of ownership.
- Ability to operate in a fast-paced, matrixed global environment.

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply

**Where and How You Will Work**

The opportunity will be based in Dubai, UAE with hybrid working arrangements available, which allows you greater choice in how you work and live, giving you a better work-life balance.

**What We Would Like to Offer You**

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, and a competitive salary.

**About Glanbia**

Glanbia is a better nutrition company with three divisions: Performance Nutrition, Health & Nutrition and Dairy Nutrition. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 5,800 people, work with global food and beverage companies, and sell our award-winning and market-leading brands and ingredients in more than 100 countries worldwide.