Head of Strategy

Reporting Line: Direct line to Managing Director and dotted line to Chief Growth Officer and Chief Corporate Strategy Officer

Organizational Relationships:

- Regional teams across the organization
- Leadership and operational teams
- Groupm Nexus

About us

We are Mindshare. A global digital first platform & media services company that accelerates Good Growth for its clients in the age of a new marketing economy. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate growth for our clients by connecting digital, media, creative and tech, prioritizing customer relationships, customer voices, real-time activation that is underpinned through data to demand a response.

Our network is always on, always live. Our people are acutely aware of what’s happening in their city, their country, their specialist area of expertise. We understand brands, markets, and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.

We were the first purpose-built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries.

Mindshare, MENA, part of Mindshare EMEA, spans 11 offices across markets (Morocco, Tunisia, Egypt, UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Lebanon, Jordan and Iraq) with local market teams and leads, reporting into the MENA CEO. In addition to the Markets, Mindshare also operates Centre of Excellence that works at a regional level to support and provide disciplines services to all 11 Markets. These Centers of Excellence include Corporate Development, Digital and Solutions, and Growth & Client Leadership.

Role Context & Overview:
As the Head of Strategy at Mindshare, you will play an integral role in driving growth for our clients while keeping up with the rapidly changing landscape of digitization. You will be responsible for providing strategic guidance and direction to clients, as well as identifying and executing opportunities to expand our services. In this role, you will be working with a team of experts in different fields to provide comprehensive solutions to our clients.

**Responsibilities**:

- Provide strategic guidance and direction to clients to achieve their business goals.
- Develop and implement a transformation agenda and strategic vision for our clients’ businesses.
- Oversee the execution of our strategic plans for clients, working closely with our regional and operational teams.
- Build a deep understanding of clients’ businesses and the industry sectors they operate in.
- Stay up-to-date with the latest industry developments and advise clients on key market trends and opportunities.
- Identify opportunities to expand our services and increase revenue through services upselling
- Grow C-suite relationships and improve client satisfaction.
- Liaise with local and global teams to ensure consistency and excellence in service delivery.
- Ensure the quality of our deliverables to clients, in conjunction with the assigned client and specialists teams.
- Collaborate with the the client team leads responsible for delivering strategic plans to clients, recruiting, managing, and developing a high-performing team.
- Act as a change agent, promoting innovation and driving transformation across the business
- Collaborate with other WPP companies and agency partners to provide comprehensive solutions to clients.
- Ensure effective scoping of resources, quarterly forecasting, and identify opportunities for new revenue growth.

Key measures of success:

- Drive organic growth increase of 50% by defining and delivering a transformational scope of work, product, and services for clients.
- Secure new business growth from other clients, outside of the existing client base, with a 25% conversion rate.
- Deepen our relationship with clients and achieve consistently high client evaluation scores, measured through an increase in TRR (or similar metrics).
- Grow and develop a high-performing team to be measured through an increase in OHI (or similar metrics).
- Produce award-winning work across the account with annual submission to regional and global award festivals including Dubai Lynx, MENA & Global Effies, Festival of Media, & Cannes.
- Proven experience as a thought leader across the brand building, data & technology landscape, including performance, digital ecosystems, digital transformation, Data & analytics, ecommerce and digital innovation.
- Proven experience in inspiring a high-performing team.

Behavioral competencies:

- Strategic Thinking - Advanced: Possesses a proactive and broad-based approach to management; develops and sets effective action plan matched with interpersonal skills to guide others toward the accomplishment of strategic objectives of Mindshare MENA.
- Enabling & Supporting Change - Advanced: Communicates and clarifies the plan for change to employees; gains employees support to implement change