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IT Solutions Lead Generation

2 weeks ago

Dubai, United Arab Emirates Ark Energy | Energy Transition and CleanTech Advisory Full time

**Core Responsibilities**
- Develop and execute a comprehensive lead generation strategy focused on digitalization
- Identify key target markets and customer segments for digitalization solutions
- Utilize various digital tools and platforms to generate, track, and manage leads
- Conduct thorough market research to identify trends, competitor activities, and potential opportunities
- Analyse and interpret data to optimize lead generation efforts
- Monitor campaign performance and make data-driven adjustments to improve lead quality and conversion rates
- Work closely with the sales team to pass on qualified leads and ensure a smooth handover
- Maintain and update the customer relationship management (CRM) system with accurate lead information
- Track and report on lead generation metrics, including the number of leads generated, conversion rates, and overall campaign performance
- Collaborate with the marketing and sales teams to align lead generation efforts with broader business goals
- Provide feedback and insights to the product development team based on market and customer feedback
- Stay up to date with the latest trends and best practices in digital marketing and lead generation
- Continuously test and optimize lead generation tactics to improve performance

Qualifications and Education Requirements
- Bachelor’s degree in marketing, Business, or a related field
- 1 to 5 years in B2B industrial sales, digital sales, energy or renewable energy industry or Sustainability & Environmental Industry
- Willing to go beyond the “minimum”, incl. working outside business hours, weekends to win projects
- Demonstrated ability to build rapport and generate business in the digitalization or consulting industry in business-to-business (B2B) sales
- Impeccable verbal and written communication and interpersonal skills
- Go-getter attitude, thriving on success and winning, and aggressive to get the job done
- Problem-solving skills to propose mutually beneficial solutions
- Proficiency with MS office
- Experience in Power BI is a PLUS
- Ability and willingness to travel for meetings with prospective and existing clients
- Strong understanding of digital marketing channels, tools, and best practices
- Experience with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools
- Excellent communication and interpersonal skills
- Ability to analyse data and make data-driven decisions
- Self-motivated with a strong drive to achieve results
- Knowledge of industry-specific digitalization trends and solutions
- Experience in B2B lead generation

Fit within Ark Energy

**Benefits and Perks**:

- Remote work (conditions apply)

High Performance-based compensation with every winning project (up to 1 year worth of salary in bonus)

**Job Type**: Commission

Pay: AED5,000.00 - AED10,000.00 per month

**Experience**:

- Lead Generation in the digitalization segment: 3 years (required)
- B2B Lead Generation: 3 years (required)
- IT Solutions Sales: 3 years (required)