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Performance Marketing Executive

3 weeks ago

Dubai, United Arab Emirates Vybinex Digital Solutions Full time

**Job Overview**:
The performance marketing specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital platforms. The role requires a deep understanding of ad networks, audience targeting, bid management, and performance analysis to drive ROI and achieve business goals.

**Key Responsibilities**:

- **Campaign Strategy & Planning**:

- Develop and implement paid advertising strategies on platforms like Google Ads, Facebook, Instagram, LinkedIn, and others.
- Conduct market research to identify target audiences and ad trends.
- Create and manage budgets for paid campaigns to maximize ROI.
- **Campaign Execution**:

- Set up, monitor, and optimize ad campaigns across multiple platforms.
- Ensure proper implementation of tracking mechanisms (such as conversion pixels, UTM codes).
- Write compelling ad copy and design creatives that drive engagement and conversions.
- **Performance Monitoring & Optimization**:

- Analyze key performance indicators (KPIs) such as CPC, CPA, ROI, and overall campaign success.
- Conduct A/B testing to optimize ad performance.
- Provide detailed performance reports and actionable insights to improve campaigns.
- **Collaboration**:

- Work with content creators, graphic designers, and marketing teams to create engaging ads.
- Communicate regularly with clients or internal stakeholders to understand their needs and provide strategic recommendations.
- **Platform Expertise**:

- Stay updated with the latest changes in digital advertising platforms and algorithm updates.
- Implement new features, beta tests, and innovations to stay ahead of competitors.
- **Compliance**:

- Ensure all campaigns follow industry regulations, platform policies, and best practices.
- Maintain high standards of ethics and transparency in all advertising efforts.

**Qualifications**:

- **Education**:
Bachelor’s degree in Marketing, Business, or a related field.
- **Experience**:
Minimum of 3 years of experience managing paid advertising campaigns.
- **Skills**:

- Proficiency in platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC tools.
- Strong analytical skills to measure campaign success and drive optimization.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and budgets effectively.

**Job Types**: Full-time, Permanent

Pay: AED3,000.00 - AED5,000.00 per month

Application Question(s):

- How many years of experience you carry in Digital Marketing?
- What is your monthly salary expectation in AED?
- What is your notice period in days?