Web Analyst
3 days ago
Job title: Web Analyst
Location: Dubai, UAE
About the role
We are seeking a data-driven Web Analyst to play a key role in optimizing digital experiences, improving conversion rates (CRO), and providing actionable insights across web performance, user behavior, and campaign effectiveness. This role will focus on A/B Testing, Website Traffic Analysis, User Engagement, CRO and Performance Reporting, helping cross-functional teams make data-backed decisions.
You will work closely with Eshop (Product), Marketing & Data teams, as well as external agencies, to analyze user interactions and recommend strategic improvements that drive business impact. Prior experience working with Shopify analytics and performance tracking is essential.
Key Responsibilities:
A/B Testing and Experimentation
- Design and execute A/B and multivariate tests for website elements, landing pages, and marketing assets to optimize user experience and business outcomes.
- Work with cross-functional teams to formulate test hypotheses, track performance, and implement winning variants at scale.
- Ensure statistical significance of test results and provide data-backed recommendations.
- Maintain a structured experimentation roadmap to continuously improve website engagement, conversion rates, and user retention.
Web Traffic and Engagement Insights
- Monitor and analyze website traffic trends, user journeys, and engagement metrics across devices and platforms.
- Use heatmaps, session recordings, and behavioral analytics tools to understand how users navigate and interact with web pages.
- Identify drop-offs, friction points, and usability issues to enhance site performance and the overall customer experience.
- Collaborate with UX/UI teams to optimize site navigation, page layouts, and content structure based on data insights.
Conversion Funnel Analysis & CRO
- Conduct end-to-end conversion funnel analysis, mapping user behavior from entry points to final actions (e.g., product views, add-to-cart, checkout completion).
- Identify key bottlenecks, high-exit pages, and opportunities to improve conversion rates across the funnel.
- Work with Product and Marketing teams to refine landing pages, CTAs, and checkout flows for maximum efficiency.
- Leverage Shopify analytics and customer behavior tracking tools to enhance conversion optimization strategies.
Performance Reporting & Insights
- Develop customized performance reports with detailed insights on key KPIs such as bounce rate, time on page, add-to-cart rate, checkout completion, and conversion rates.
- Translate raw data into clear, concise, and visually compelling presentations for business leaders and stakeholders.
- Create segmented analysis reports by device, geography, traffic source, and customer cohorts to drive personalized experiences.
Dashboard Management & Real-Time Analytics
- Build, maintain, and enhance real-time dashboards that track web and campaign performance, ensuring clear visibility into performance trends.
- Utilize tools such as Google Data Studio, Power BI, or Tableau to provide dynamic, self-serve analytics for business users.
- Integrate Shopify data with external analytics tools for a more comprehensive view of store performance.
- Collaborate with IT and Data teams to ensure accurate data tracking and attribution modeling.
Role - Specific Skills:
- Strong data visualization skills using Google Data Studio, Power BI, or Tableau.
- Basic understanding of HTML, JavaScript, and web development principles for implementing tracking solutions.
- Strong analytical mindset and problem-solving skills, with the ability to extract meaningful insights from data.
- Excellent storytelling and data visualization skills, translating numbers into compelling narratives.
- High attention to detail and a structured, data-driven approach to decision-making.
- Strong communication and collaboration skills to work effectively across marketing, product, UX, and data teams.
- Curious and proactive mindset, continuously seeking opportunities for optimization.
Desired Background and Experience:
- Bachelors degree in Marketing, Business, Data Analytics, Computer Science, Statistics, or a related field.
- 58 years of overall experience, with at least 3 years of relevant experience in web analytics, digital experimentation, or conversion rate optimization.
- Hands-on experience analyzing e-commerce performance for stores hosted on Shopify.
- Experience conducting A/B and multivariate testing using tools like Google Optimize, Optimizely, or VWO.
- Strong background in website traffic analysis, customer journey mapping, and conversion optimization.
- Experience working with cross-functional teams to improve digital performance and user engagement.
- Expertise in Google Analytics (GA4), Google Tag Manager (GTM), and web tracking methodologies.
- Experience with Shopify Analytics, Shopify Reports, and third-party Shopify apps for tracking and optimization.
- Experience with heatmapping and session replay tools like Hotjar or Crazy Egg.
- Proficiency in A/B testing tools such as Google Optimize, Optimizely, or Adobe Target.
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