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Business Intelligence Analyst
2 weeks ago
Job Description Welcome to MultiBank Group, a global financial pioneer established in 2005 in California and now proudly headquartered in Dubai, UAE. We specialize in delivering cutting-edge trading technology, unparalleled liquidity, and exceptional customer service. Our extensive range of financial products includes Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs. Join our thriving community of over 2 million clients across 100 countries, contributing to a daily trading volume exceeding US$ 35 billion. As a heavily regulated institution with oversight from 17+ financial regulators across 5 continents, and recipient of over 70 financial awards, MultiBank Group is devoted to innovation, excellence, and empowering our clients to achieve their financial goals. Role Overview We are looking Business Intelligence Analyst to support data-driven decision-making across marketing, acquisition, retention, and commercial performance. The role focuses on analysing customer journeys, marketing effectiveness, and core financial KPIs to identify optimisation and growth opportunities. You will work closely with senior stakeholders, turning complex datasets into clear, actionable insights that improve conversion, retention, and customer lifetime value. Key Responsibilities - Analyse which marketing activities drive real business value, the audiences they attract, and how performance can be further improved. - Evaluate the acquisition funnel to identify drop-off points and recommend optimisations that maximise conversion rates. - Measure the impact of retention strategies across different channels and define data-driven initiatives that increase customer lifetime value. - Identify growth opportunities by analysing the performance of our introducing brokers program and different client segments or regions. - Maintain visibility on key financial performance metrics such as deposits, commissions, and profit. - Partner with stakeholders to deliver personalised customer experiences across relevant touchpoints. - Communicate clear, actionable recommendations to senior stakeholders based on comprehensive data analysis and insights. Qualifications - Strong SQL skills and experience working with large, complex datasets such as customer journeys, marketing performance, or product behaviour. - Understanding of complex financial products such as CFDs or cryptocurrencies. - Familiarity with customer segmentation techniques such as clustering, engagement scoring, or RFM models. - Advanced digital marketing analytics knowledge, including methodologies such as Marketing Mix Modelling (MMM), econometrics, data-driven attribution, probabilistic methods, and key metrics like ROI, ROAS, incrementality, and adstock. - Deep understanding of customer lifetime value (CLV) and how marketing or product initiatives can influence it. - Experience designing and interpreting A/B tests and other experimentation frameworks. Why Join Us - Work with an industry-leading global financial institution. - Competitive salary and comprehensive employee benefits. - Opportunities for professional growth and career advancement. - Collaborative, inclusive, and dynamic work environment. - Commitment to innovation and professional excellence. Become part of our international community at MultiBank Group, dedicated to excellence, innovation, and shaping the future of finance.
