Sr. Specialist Rider Engagement

4 days ago

Dubai, United Arab Emirates Delivery Hero Full time

Job Summary As a Rider Communication & Engagement Specialist you will play a key role in shaping how Talabat communicates with and engages its delivery rider community across the MENA region. You’ll contribute to content creation, campaign execution and experience-enhancing initiatives that make our riders feel informed, appreciated and connected. Working under the guidance of more senior team members you will be empowered to take ownership of day-to-day deliverables and bring forward ideas that can improve rider communications and engagement across markets. Whats On Your Plate Content Development & Communication - Develop clear culturally relevant content in English and Arabic and coordinate translations into Roman Urdu & Kurdish. - Produce copy for in-app messages, SMS, social posts, video scripts and newsletters tailored to rider needs and aligned with brand voice. - Maintain a shared content bank and messaging templates for reuse across markets. Campaign & Calendar Management - Support execution of regional communication plans and campaigns aligned with seasonal and operational moments (e.g. Ramadan, Summer Rider Appreciation). - Manage assigned components of the rider communication calendar including scheduling and stakeholder coordination. Project & Campaign Coordination - Lead end-to-end execution of specific rider campaigns or on-ground events under supervision. - Prepare and manage project timelines, checklists and stakeholder updates to ensure timely execution. - Coordinate across operations, fleet partners, vendors and design/marketing teams. On-ground Engagement Support >Assist in the rollout of on-ground activations (lounges, rest points, hydration drives, appreciation events). - Coordinate logistics, inventory and partner/vendor follow-ups. Digital & Social Media - Create and schedule content across rider-facing platforms (WhatsApp, Tweety, TikTok, Instagram, Facebook). - Monitor content performance and community sentiment to inform future campaigns. Budget Monitoring & Reporting - Track expenses related to rider engagement campaigns and activations. - Maintain budget trackers, process invoices and coordinate with Finance for payment submissions. - Support reporting on ROI, spend efficiency and value delivered through each initiative. - Flag potential over/under spends and recommend adjustments to ensure alignment with budget limits. Insights & Continuous Improvement - Monitor campaign performance (reach, participation sentiment) and document key learnings. - Support post-campaign evaluations with data collection and field insights. - Elevate rider feedback and local insights into program improvement suggestions. Qualifications - 35 years of relevant experience in content creation, communications or copywriting, preferably in logistics tech or the gig‑economy space. - Bachelor’s degree in Journalism, Communications, English, Psychology or a related field. - Native-level fluency in English and Arabic (written and verbal). - Strong portfolio of content across multiple formats and purposes: crisis comms, campaign copy, platform‑optimized posts and educational materials. - Deep familiarity with digital tools and social media platforms; experience using them to deliver high‑performing content. - Proven ability to manage content calendars and deliver high‑quality work independently under tight deadlines. - Creative thinker with analytical skills to assess impact and continuously. - Self‑starter mindset with a proactive, solutions‑oriented approach. Remote Work: No Employment Type: Full‑time #J-18808-Ljbffr

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    4 days ago

    Dubai, United Arab Emirates Delivery Hero Full time

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