Associate Director – Events
4 days ago
Job Title: Associate Director – Events & Sponsorships
Location: Dubai
Summary:
The Associate Director – Events & Sponsorships is responsible for strategising, planning, and executing high-profile events and sponsorship initiatives that elevate PureHealth's brand presence, engage key stakeholders, and contribute to business objectives.
This role involves managing corporate, industry, and community events, identifying and negotiating sponsorships, and ensuring all activations deliver measurable impact. The position requires cross-functional collaboration, vendor management, and oversight of event and sponsorship budgets, ensuring alignment with PureHealth's vision and strategic goals.
Areas of Responsibility:
Events Strategy & Execution
1. Develop and implement a comprehensive events roadmap aligned with PureHealth's brand and business objectives.
2. Oversee the end-to-end management of corporate, industry, and community events, ensuring high-quality execution.
3. Manage event branding, messaging, and content to ensure consistency across all touchpoints.
4. Handle vendor selection, contract negotiations, and logistics management for seamless event execution.
5. Implement post-event evaluation frameworks to assess engagement, brand impact, and ROI.
6. Identify and secure strategic sponsorships that enhance brand positioning and market presence.
7. Develop tiered sponsorship engagement models, outlining benefits, deliverables, and performance metrics.
8. Build and maintain relationships with corporate partners, government entities, sports organisations, and cultural institutions.
9. Lead negotiations for sponsorship agreements, ensuring optimal brand exposure and ROI.
10. Integrate sponsorship activations into digital, PR, and broader marketing initiatives.
Stakeholder Engagement & Cross-Functional Collaboration
1. Work closely with Marketing, PR, Digital, and Business Development teams to align sponsorship and event strategies.
2. Engage with C-suite leadership to ensure activations support corporate priorities.
3. Act as the primary liaison with external vendors, agencies, and event organisers.
4. Ensure compliance with internal policies, regulatory requirements, and brand guidelines.
Financial & Performance Management
1. Develop and manage the events and sponsorship budget, optimising cost-efficiency and impact.
2. Implement KPIs to measure the effectiveness of sponsorships and event activations.
3. Provide regular reports and strategic insights on event and sponsorship performance.
Qualifications:
1. Bachelor's degree in communication, marketing or related field. (Masters preferred)
2. Certifications in Event Management, Sponsorship Strategy, or related fields are a plus.
3. Minimum 8+ Years of experience in events and sponsorship management within corporate, healthcare, sports, or government sectors.
4. Proven track record of executing high-profile events, securing strategic sponsorships, and managing large budgets.
5. Strong experience in negotiating sponsorship agreements and managing stakeholder relationships.
6. Expertise in event production, sponsorship strategy, and audience engagement.
7. Strong understanding of marketing, brand positioning, and stakeholder management.
8. Familiarity with contract negotiations, vendor management, and event logistics.
9. Knowledge of ROI measurement frameworks for events and sponsorships.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Hospitals and Health Care, Marketing Services, and Events Services
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