Business Growth Manager

2 weeks ago


Dubai, Dubai, United Arab Emirates Vertoz Full time
Business Growth Manager - Publisher Development & Ad Sales

Dubai, United Arab Emirates | Posted on 11/11/2024

Vertoz is seeking a highly motivated and experienced Business Growth Manager to drive our expansion in the UAE market. This dynamic role will focus on both Publisher development and Ad sales, and will play a pivotal part in strengthening our presence in the Middle East region. The ideal candidate will leverage their understanding of digital advertising, publisher partnerships, and sales strategies to create and execute growth initiatives that will foster revenue generation, build robust client relationships, and drive long-term growth.

Who we are:

Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website.

What you'll do:

1. Publisher Development:

• Identify & Onboard Publishers: Scout and recruit high-quality publishers to expand Vertoz's ad network in the UAE and Middle East region. Ensure publishers align with Vertoz's brand values and ad quality standards.

• Maintain Publisher Relationships: Build and maintain strong relationships with publishing partners to ensure ongoing support and mutually beneficial arrangements. Act as the main point of contact for inquiries, problem-solving, and performance discussions.

• Optimize Monetization: Develop strategies and collaborate with publishers to optimize ad placements, formats, and revenue yields to enhance monetization for both Vertoz and its partners.

• Market Analysis: Conduct regular market and competitor analysis to identify trends, emerging publishers, and new partnership opportunities.

2. Business Development:

• Identify, prospect, and engage new clients for Vertoz's digital ad services in the UAE. Focus on brands, agencies, and direct advertisers in key verticals to generate ad sales.

• Client Relationship Management: Build and nurture strong client relationships to understand their advertising needs, provide solutions, and ensure client satisfaction.

• Sales Strategy & Revenue Growth: Develop and execute sales strategies that align with Vertoz's growth objectives in the UAE. Consistently meet or exceed quarterly and annual sales targets.

• Cross-functional Collaboration: Work closely with internal teams including product, marketing, and account management to deliver optimal ad solutions for clients and publishers.

3. Strategic Growth Initiatives:

• Market Penetration: Utilize market intelligence and networking to identify new business opportunities, emerging industries, and potential partners in the UAE.

• Brand Building: Act as a Vertoz brand ambassador, participating in relevant industry events, conferences, and forums to enhance visibility and establish Vertoz as a trusted digital advertising partner.

• Reporting & Insights: Track, analyze, and report on sales and publisher growth metrics to monitor performance and support data-driven decision-making. Utilize insights to refine strategies and improve results.

• Feedback & Innovation: Gather feedback from clients and publishers to drive innovation and improve Vertoz's ad products and services to better meet market needs.

Requirements

• Experience: 5+ years of experience in digital advertising, with a strong focus on both publisher development and ad sales. Experience in the UAE/Middle East market is a must.

• Proven track record of success in client acquisition, business growth, and revenue generation.

• Strong understanding of the digital advertising landscape, including programmatic advertising, RTB, and performance marketing.

• Excellent communication, negotiation, and relationship management skills.

• Education: Bachelor's degree in Marketing, Business, or a related field. MBA or equivalent experience in advertising/media is a plus.

• Travel: Willingness to travel within the UAE and occasionally to other Middle Eastern countries as needed.

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