Captain Marketing Manager

1 day ago

Dubai, Dubai, United Arab Emirates careem Full time
Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Captains are the backbone of Careem's success. As the Captain Marketing Manager, you will lead, develop, and execute a high-impact marketing strategy to drive captain acquisition, engagement, and retention across all markets.

This is a centralized role focused on scaling acquisition channels, optimizing marketing performance, and strengthening the captain value proposition. You will work closely with growth, digital, and operations teams to build an efficient and scalable captain marketing function that supports Careem's expansion.

Key Responsibilities

1. Develop and Lead the Captain Marketing Strategy

- Build and scale the captain marketing function, defining strategic pillars, value proposition, and brand identity.

- Own and manage the supply marketing roadmap, prioritizing data-driven, high-impact initiatives.

- Allocate and optimize the captain acquisition marketing budget for maximum efficiency and ROI.

2. Drive Captain Acquisition & Growth

- Identify and scale high-performing acquisition channels (digital performance marketing, job boards, referral programs, OOH, offline activations, partnerships, etc.).

- Design and execute multi-channel acquisition campaigns to build a strong captain pipeline.

- Work closely with Performance Marketing, Growth, and Analytics teams to drive targeted and cost-efficient campaigns.

- Continuously test, analyze, and optimize marketing strategies to lower Cost Per Acquisition (CPA) and improve conversion rates.

3. Improve Captain Engagement & Retention

- Develop segmentation models to tailor engagement strategies based on captain behavior and profiles.

- Create captain engagement initiatives (community-building, incentives, events, activations) to boost retention.

- Enhance the captain communication journey across CRM, push notifications, email, and in-app messaging.

- Collaborate with Product, Operations, and Support teams to improve captain satisfaction and loyalty.

4. Insights, Analytics & Experimentation

- Leverage captain research, behavioral data, and competitor insights to refine marketing strategies.

- Establish and track core KPIs such as Cost Per Acquisition (CPA), Conversion Rate, Engagement Rate, Churn Rate, and Retention Metrics.

- Implement a test-and-learn approach, continuously optimizing marketing initiatives based on performance data.

What You Need to Succeed

Must-Have Experience & Skills:

5-7 years of experience in marketing, with a proven track record in growth marketing, acquisition, or lifecycle marketing.
Extensive digital marketing experience, including performance marketing, paid media, CRM, and marketing automation.
Strong expertise in brand building, storytelling, and customer segmentation.
Proven ability to launch, track, and optimize multi-channel marketing campaigns (ATL, BTL, and digital).
Experience working in fast-paced, high-growth, or marketplace businesses (e-commerce, tech startups, etc.).
Data-driven mindset with strong analytical skills, comfortable working with marketing performance metrics and dashboards.
Excellent communication and cross-functional collaboration skills, with the ability to influence senior stakeholders.

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