Head of Data Analytics

2 days ago


Dubai, Dubai, United Arab Emirates Right Calibre Full time

Responsibilities

  • Provide expertise on key market and category trends including impacts to the business that will guide key strategic decisions
  • Assess brand health and marketing tactics via objective quantitative research analytics & inmarket tests (e.g. A/B) to help determine the effectiveness of marketing programs
  • Leverage findings and trends to find opportunities and make recommendations to the business and the marketing leaders
  • Develop global best practices for campaign and brand health KPI measurement across channels and the customer journey
  • Influence its adoption across the organization and ongoing use
  • Democratize our data by building a webbased data catalog and guiding data governance working with other functions to unify disparate information into a single source of truth for our customers.
  • Lead staff in developing and delivering datadriven solutions across the analytical spectrum (descriptive diagnostic predictive and prescriptive)
  • Provide subject matter expertise on all things data and analytics to internal as well as external stakeholders by developing compelling actionable insights through quantitative analysis innovative thinking and data storytelling
  • Partner with Planning teams to support endtoend audience strategy by onboarding the data sources leveraging advanced Machine Learning techniques to build scale and deploy audiences across various platforms/publishers
  • Partner with the Activation team to design and setup A/B tests using best in class DOE practices and optimize campaign performance by running descriptive and diagnostic analyses in clean rooms and other analytics platforms
  • Design and present decks that communicate data (campaign performance test results and adhoc analyses) as a compelling narrative
  • Design tech infrastructure and data pipelines (ETL data automation data querying)
  • Partner with client and media partner data science teams to develop new methodologies and utilities

Qualifications

  • 15 years of experience working in primary market research or data/analytics
  • 5 years of experience leading teams
  • Expertise in quantitative market research methods
  • Expertise in data governance and analytics
  • A wholebrained thinker who combines data with deep empathy and strong storytelling
  • Comfort with ambiguity and experience in organizational design
  • Strong people leadership skills
  • Experience working with interdependent crossfunctional and global teams
  • Willing and able to travel domestically and internationally as required
  • Strategic thinker who approaches challenges with a possibilities and learning mindset


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