Communications Officer

22 hours ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Sheikh Shakhbout Medical City Full time
Roles and responsibilities

Job Description

Brand development, promotion and protection

Marketing Activities

Communication Activities

Responsibilities

Brand development, promotion and protection

  • Creates engaging written content for all of SEHA's marketing and brandings activities. These channels may include ATL & BTL advertising, social media, digital and/or internal.
  • Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
  • Stay up-to-date with the latest industry trends
  • Produce error-free content that adheres to the company's style guidelines, consistent with SEHA's tone and vision

Marketing activities

  • Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand
  • Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials
  • Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director
  • Liaise with Designers to enrich text with visual aids, like images and charts
  • Cooperate with the marketing team to create web content and monitor its effectiveness over time
  • Use SEO practices to optimize articles and increase visibility

Communications activities

  • Plan and implement editorial calendar
  • Prepare and publish articles that describe our company and products
  • Write clean, concise, well-polished content
  • Research industry-related topics and identify gaps in our content
  • Shape language and tone used in sales emails, banners and brochures
  • Ensure all content is up-to-date
  • Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year
  • Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
  • Determine sources for content creation (both internal and external)

Qualifications

Required: Bachelor's degree in Marketing and Communications, journalism, Business Administration or other related field required

Desired: Master's degree in Digital Marketing or Masters of Business Administration preferred;

Desired candidate profile

A Marketing and Communications Officer typically requires a mix of technical, creative, and interpersonal skills to effectively promote an organization and manage its communication channels. Below are some key skills:

Marketing Skills

  1. Digital Marketing: Knowledge of SEO, SEM, social media advertising, and email marketing.
  2. Content Creation: Ability to create compelling content for websites, blogs, and social media.
  3. Campaign Management: Planning, executing, and analyzing marketing campaigns.
  4. Market Research: Gathering and analyzing market trends, audience preferences, and competitive insights.
  5. Brand Management: Ensuring consistency in messaging and visuals across all platforms.
  6. Analytics: Proficiency in tools like Google Analytics, HubSpot, or similar to track performance metrics.

Communication Skills

  1. Writing and Editing: Excellent skills in creating press releases, newsletters, speeches, and reports.
  2. Public Relations: Building relationships with media outlets and handling press inquiries.
  3. Crisis Communication: Managing messaging during sensitive situations.
  4. Storytelling: Conveying brand narratives effectively to engage audiences.
  5. Presentation Skills: Delivering clear and persuasive presentations to stakeholders.

Technical Skills

  1. Design Tools: Familiarity with tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
  2. CRM Platforms: Knowledge of tools like Salesforce, Mailchimp, or similar.
  3. Social Media Management: Using platforms like Hootsuite or Buffer for scheduling and monitoring.
  4. Video Production: Basic skills in video creation and editing (e.g., Final Cut Pro, Adobe Premiere).
  5. Web Management: Knowledge of CMS platforms like WordPress.

Soft Skills

  1. Collaboration: Working effectively with cross-functional teams.
  2. Creativity: Developing innovative campaigns and strategies.
  3. Time Management: Managing multiple projects and deadlines.
  4. Adaptability: Responding to changing market or organizational needs.
  5. Interpersonal Skills: Building and maintaining strong relationships internally and externally.

Additional Desirable Skills

  1. Event Planning: Organizing promotional events or trade shows.
  2. Multilingual Abilities: Communicating with diverse audiences.
  3. Negotiation: Securing favorable terms with vendors or partners.

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