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Paid Search Associate

1 week ago

Dubai, Dubai, United Arab Emirates RemoteWorker US Full time

Qualifications

As our resident paid media expert, you will be the go-to person for all things paid media. To be successful in this position, the candidate must be a subject matter expert and be able to perform each duty satisfactorily. The responsibilities listed above represent the knowledge, skill, and/or experience required to fill the role's responsibilities.

Education / Experience

  • Bachelor's degree preferred, equivalent experience and/or proven track record of results accepted
  • 2 - 4 years of experience directly managing Google Ads campaigns, willing to train and/or build development pipelines
  • Meta ads and Microsoft Ads experience is desired, but not required
  • Hands-on experience directly managing paid advertising via search, Pmax, display, demand gen, etc.
  • Current Google Ads certification (Search, Display, AI, & Measurement required)
  • Experience successfully working with third party marketing agencies
  • Multi-channel experience preferred
  • Experience working cross-functionally to better understand the business objectives across multiple departments and deploy paid media to achieve them
  • Hands-on experience optimizing towards upper and lower funnel conversion metrics

Skills/Knowledge

  • Successfully managed 25+ accounts while achieving campaign / growth goals
  • Intermediate knowledge of Microsoft Excel, with basic knowledge of Word, PowerPoint, etc.
  • Comfortable aggregating performance data from multiple sources and mining for insights
  • Comfortable using Google Analytics (GA4) and Tableau
  • Performance driven, growth mindset and not satisfied with the status quo
  • Mathematically minded and makes decisions using hard data
  • Excellent verbal & written communication skills
  • Comfortable working in a collaborative environment with cross-functional stakeholders
  • Experience working with Google Tag Manager to set up granular conversion tracking and attribution for paid media campaigns
  • Moderate experience working with WordPress websites to carry out landing page optimization, conversion rate optimization, and building foundation for conversion tracking and attribution