Chief Digital Marketing Strategist

2 weeks ago

ras al khaymah, United Arab Emirates beBeeDigital Full time

Job OverviewThe Director of Digital Marketing will drive the digital transformation strategy for the property, aiming to boost online revenue growth and enhance brand visibility.Develop and execute a comprehensive digital marketing strategy, overseeing the hotel's e-commerce vision and spearheading all digital initiatives.Lead the integration of digital marketing strategies with commercial departments, define the hotel's e-commerce strategy, and ensure alignment with Accor's ALL loyalty program.Manage in-house digital marketing team members, oversee agency and technology vendor selection, and guarantee optimal ROI and service delivery.Digital Channel & Performance OversightDirect and oversee all digital marketing campaigns and activities, including SEO/SEM, paid media, social media strategy, content marketing, CRM/email automation, affiliate marketing, influencer collaborations, and Metasearch.Establish robust analytics frameworks to monitor and report on digital channel performance, KPIs, and ROI to executive leadership.Budget ManagementDevelop and manage the annual digital marketing budget, ensuring effective resource allocation and maximizing return on investment.

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