Senior Manager

Job SnapshotRole: Senior Manager
- Creative DirectionLocation: Dubai, United Arab EmiratesIndustry: Graphic DesignFunction: Creative Direction-LeadExperience: 8-10 yearsJob Type: Full-timeJob DetailsCountry: United Arab EmiratesCity: DubaiIndustry: Graphic DesignFunction: Creative Direction-LeadSalary: 35000-50000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: AnyCandidate Nationality: AnyJob Type: Full-timeRole ContextThe Senior Manager
- Creative Direction will translate Majid Al Futtaim’s corporate narrative, reputation priorities, and communication strategies into distinctive visual identities, campaign platforms, storytelling frameworks, and design systems. The position provides creative leadership across internal and external communications while ensuring every output remains recognizable, accessible, technically sound, and aligned with Group brand standards. Working across Brand, Corporate Communications, Social, Events, Leadership Communications, and multimedia production teams, the manager will guide creative decisions from initial concept through final delivery. The role will also establish practical standards, reusable assets, and AI-enabled production methods that help teams respond faster without compromising creative integrity.

Key Responsibilities
Define the creative direction for corporate campaigns, leadership communications, digital content, events, social formats, and multimedia productions.
Convert communication strategies and business objectives into clear creative concepts, campaign territories, and visual storytelling approaches.
Lead the development of visual identities, design systems, campaign toolkits, templates, and reusable brand assets.
Review creative briefs and provide direction on concepts, layouts, typography, imagery, motion, tone, and audience relevance.
Ensure consistent brand expression across presentations, social media, websites, internal platforms, films, events, reports, and campaign quality standards for work produced by internal teams, agencies, freelancers, designers, and production partners.
Guide creative teams through ideation, concept development, design refinement, production, and final approval.
Collaborate with Brand, Corporate Communications, Internal Communications, Social, Events, and leadership offices.
Balance creative ambition with communication clarity, accessibility, production feasibility, timelines, and budget requirements.
Oversee campaign adaptations across markets, formats, languages, platforms, and audience segments.
Protect brand consistency while allowing creative flexibility for different communication objectives.
Introduce AI-powered tools for ideation, visual exploration, content adaptation, versioning, and workflow governance controls for responsible AI use, asset quality, intellectual property, and brand compliance.
Use campaign results, engagement metrics, audience behavior, and stakeholder feedback to improve creative effectiveness.
Identify underperforming creative approaches and recommend changes to messaging, visual treatment, format, or distribution.
Manage creative agencies, specialist studios, freelancers, and external production partners.
Evaluate external creative proposals, scopes, timelines, costs, and production capabilities.
Provide clear feedback and ensure external partners deliver against agreed creative and technical standards.
Maintain creative documentation, approval processes, source files, templates, and asset libraries.
Monitor emerging design, content, multimedia, and artificial intelligence trends relevant to corporate creative professionals and encourage stronger conceptual thinking, design craft, collaboration, and accountability.
Ideal ProfileBachelor's degree in Design, Marketing, Visual Communication, Creative Direction, or a related field.8-10 years of progressive experience in creative direction, brand design, campaign development, or multidisciplinary creative leadership.
Strong portfolio demonstrating corporate campaigns, visual identities, digital content, events, social media, and multimedia production.
Proven ability to lead an end-to-end creative function from briefing and concept development through delivery and understanding of brand strategy, visual identity systems, typography, composition, storytelling, and design governance.
Experience directing creative work for internal communications, executive messaging, reputation campaigns, and external audiences.
Demonstrated success managing agencies, freelance specialists, studios, and production partners.
Strong knowledge of digital creative formats, motion design, presentation systems, event branding, and multimedia workflows.
Practical experience introducing AI-assisted creative tools while maintaining quality, governance, and brand control.
Ability to assess creative performance using campaign data, audience insights, and stakeholder feedback.
Confident communication and presentation skills with the