//Social Media Manager

Location: Abu DhabiDuration: Full time/Part Time/Freelance/RemoteOn-goingThe Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring and reporting the client’s social media strategy for a well-known Abu Dhabi brand. Ensuring that the client’s social media campaign KPIs are aligned with the marketing objectives.OperationalDigital ExperienceDigital knowledge and experience managing digital ad campaigns preferredUnderstanding of SEO (Search Engine Optimization)Social MediaExperience designing, planning, implementing, monitoring and reporting on ad campaign’s performance essentialExperience with Facebook and Google advertising and analyticsSocial Media StrategyReview competitor’s social mediaSet clear and specific goals and objectives for all social media channels individuallyDiscuss key themes and messagesDiscuss content styleDiscuss graphic styleDiscuss and develop video styleEnglish vs ArabicKnowledge of Key dates (International and National days)Meet with client to review social media strategyApprove final social media strategy with client and Digital QubeEnsure final client sign off before proceeding with campaignCampaignsSuggest campaign themes and promotional ideas for socialProduce Campaign calendar high levelReview incentives and competitionsDevelop Project Plan & Handover datesBoosting strategy High levelAgree on last minute request timelineReviewApproveSign offPostingWrite postsDiscuss posts with graphic designerCreate design with image previewSend first draftReviewUpdate editsFinalise designPurchase imagesReviewApproveSign offCommunity ManagementAgree strategy for managing the online communitySet up discussion boardsWrite guidelines for responding to commentsAgree approachWrite standardised answersSocial media guidelines and policyBranded style for postsTone of voiceDiscussAgreeReportingReporting (daily, weekly)Analytics ReportsROIsRelationship ManagementIt is essential to have develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.Work closely with client and graphic designer for delivery of digital assetsSocial media reporting -monitor, analyse and prepare social media reporting, ensuring campaign KPI’s are aligned with campaign objectivesDevelop and maintain strong stakeholder relationshipsPersonal SpecificationMinimum ExperienceEducational QualificationsTechnical KnowledgeOther RequirementsLanguageDemonstrated experience creating, implementing and monitoring social media campaignsWeekly reporting on social media campaign performance KPIs and ROIAbility to work with multicultural teams in a professional mannerPowerPoint and ExcelAbility to interpret reports from Google, Facebook and Adobe analyticsSocial media experience managing social media ad campaigns and reportingAbility to write authentic copy that is reflective of the tone and voice of the client’s brandAbility to work closely with client and graphic designer to deliver creative assets requiredStrong relationship management skills with Internal and External stakeholdersStrong communication skillsAbility to identify potential negative or crisis management situations across client’s social media platformsContinual monitoring of client’s competitor’s social media platformsAbility to translate and communicate data into actionable itemsExcellent time management skillsHigh attention to detailAbility to work under tight deadlinesExcellent English – spoken and writtenMin 1-4 years of Digital and Social media experienceDiploma level as a minimumUnderstanding of social media platforms, (Facebook, Twitter, Instagram, YouTube, Pinterest etc.)Proficient in Facebook and Google analyticsSkills And Abilities
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