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Associate Marketing Manager

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Saadiyat Beach Club Full time
  • Develop and implement acomprehensive digital, public relations, marketing andcommunications strategy aligned with the approved marketing planfor Saadiyat Beach Club, Kai Beach, Soul Beach and Aldar Marinaswith the guidance/support of the Corporate Director,Marketing.
  • Conduct market research to identifyneeds, opportunities, trends and competitivelandscape
  • Develop, implement and manage theoverall content strategy/direction of Beaches and Marinas alongwith the guidance and support of the Cluster Resort Director andCorporate Director, Marketing.
  • Assist andsupport the Cluster Resort Director in identifying the yearlymarketing budgetary requirements and monthly expenseforecast
  • Actively seek growth opportunities andidentify gaps in the digital landscape to ensure a forward-thinkingand comprehensive digital marketingstrategy
  • Monitor, analyze and measure theperformance of digital marketing campaigns to ensure maximumprofitability / ROAS
  • Identify and followthrough PR/brand/sponsorship opportunities with the support of thePR agency

Brand, PR & ContentManagement

  • Oversees andmanages communication with external partners, creative, socialmedia and PR agencies to ensure accurate, quality, timelyproduction and placement of material.
  • Reviewsand proofreads the press releases, property and facilitydescriptions, corporate and promotional communications along withthe guidance of the Cluster ResortDirector.
  • Implement brand messaging, tone ofvoice and visual identity guidelines to ensure consistency andauthenticity across all touchpoints.
  • Createcompelling copies for marketing and communication assets andcontent to effectively convey the brand message and engage thetarget audience.
  • Work closely with the creativeteam by providing detailed briefs and ensuring creative deadlinesare met
  • Manage and oversee the brand identityand brand reputation of the Beaches andMarinas.
Key Skills
Marketing
EmploymentType : Full-time
Department /Functional Area: Not Mentioned
Experience: years
Gender: Male
Vacancy: 1