Associate Director Of Marketing

3 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates AccorHotel Full time

The Associate Director OfMarketing will be responsible for developing implementingand executing strategic marketing and communication plans for ourluxury fivestar hotel. This role involves increasing brandawareness driving customer engagement and promoting our services toa global audience. The ideal candidate will possess a blend ofcreativity analytical skills and a deep understanding of the luxuryhospitalitymarket.

  • StrategicPlanning andExecution:

    • Develop andexecute comprehensive marketing and communication strategies thatalign with the hotels business goals.
    • Identifytarget markets and develop tailored marketing campaigns to attractand retainguests.
  • BrandManagement:

    • Maintainand enhance the hotels brand image and reputation across allchannels.
    • Ensure consistency in brandingmessaging and tone of voice in all marketing materials andcommunications.
  • ContentCreation andManagement:

    • Oversee thecreation of highquality content including press releasesnewsletters blog posts social media updates andpromotional materials.
    • Collaborate with thecreative team to produce compelling visual content that resonateswith the targetaudience.
  • DigitalMarketing:

    • Develop andmanage digital marketing campaigns including SEO/SEM emailmarketing social media and onlineadvertising.
    • Monitor and analyze digitalmarketing performance using analytics tools and adjust strategiesas needed to optimizeresults.
  • PublicRelations:

    • Build andmaintain relationships with media influencers and industry partnersto secure positive coverage and enhance the hotels publicprofile.
    • Coordinate press visits media eventsand other PRactivities.
  • MarketResearch andAnalysis:

    • Conductmarket research to identify trends opportunities andcompetitive landscape.
    • Use insights to informmarketing strategies and drive businessgrowth.
  • BudgetManagement:

    • Develop andmanage the marketing budget ensuring efficient allocation ofresources.
    • Track and report on marketingexpenditures andROI.
  • TeamLeadership:

    • Lead andmentor the marketing and communications team fostering acollaborative and innovative workenvironment.
    • Provide training and developmentopportunities to enhance teamperformance.

Qualifications:

  • Education:Bachelors degree in Marketing Communications BusinessAdministration or a related field. A Masters degree or relevantcertifications (e.g. CIM Digital Marketing) is aplus.
  • Experience:Minimum of 57 years of experience in marketing and communicationspreferably within the luxury hospitalitysector.
  • Skills:
    • Strongunderstanding of luxury market dynamics and customerbehavior.
    • Exceptional written and verbalcommunication skills.
    • Proficiency in digitalmarketing tools and platforms (e.g. Google Analytics social mediamanagement tools).
    • Creative thinking andability to develop innovative marketingcampaigns.
    • Excellent organizational and projectmanagement skills.
    • Ability to analyze data andderive actionable insights.
    • Proven ability tobuild and maintain relationships with media and industryinfluencers.

RemoteWork :

No

EmploymentType :

Fulltime



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