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Senior Digital Marketing Executive

7 days ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Ghobash Group Full time

We are seeking a highly motivated andexperienced Senior Digital Marketing Executive to join our dynamicteam. The ideal candidate will have a strong background in digitalmarketing with a proven track record of developing and executingsuccessful online marketing strategies. This role requires anorganized creative thinker with excellent analytical skills who candrive our digital presence to newheights.

  • StrategyDevelopment: Create implement and managecomprehensive digital marketing strategies to enhance brandvisibility for PHS and APRMC and drive online traffic acrossvarious digitalplatforms.
  • CampaignManagement: Plan execute and optimize onlinecampaigns (PPC SEO SEM email marketing social media contentmarketing landing page development etc.) to achieve businessobjectives.
  • ContentStrategy: Oversee content creation and distributionfor PHS and APRMC ensuring alignment with brand guidelines andaudience preferences.
  • MarketingCollateral: Oversee the development of marketingmaterial such as brochures flyers videos presentations new serviceidentities websites etc. for PHS and APRMC including graphic designand content creation ensuring alignment with brand guidelines andaudience preferences.
  • SEO/SEMManagement: Develop and implement SEO/SEM strategiesto improve search rankings and increase website traffic for PHS andAPRMC.
  • CustomerSatisfaction: Manage the NPS and customersatisfaction surveys across PHS and APRMC working closely withcrossfunctional teams and track the results to create actionablefeedback to improve customerservice.
  • Social MediaManagement: Manage and grow our social mediapresence across PHS and APRMC platforms including content planningposting schedules and performancetracking.
  • Analytics andReporting: Analyze digital marketing metrics andcreate detailed reports to measure the effectiveness of campaignsproviding insights and recommendations forimprovement.
  • BudgetManagement: Monitor and manage the marketing budgetsfor PHS and APRMC ensuring optimal ROI for all marketingactivities.
  • TeamCollaboration: Work closely with crossfunctionalteams including creative product and sales to ensure alignment andsynergy in all marketingefforts.
  • MarketResearch: Conduct market research to identify trendscustomer preferences and competitor strategies to inform marketingplans.
  • Innovation: Stay up to date with the latest industry trends tools andtechnologies to ensure the company remains at the forefront of thehealthcare industry.
  • Relationshipwith Group Marketing: Collaborate closely with GroupMarketing to ensure strategic alignment and development of creativedesign and content across all marketing material as well as anycompany managementrequirements.
  • Relationshipwith Marketing Suppliers: Manage relationships withexternal suppliers and vendors to ensure production requests forMarketing collateral and are completed as planned on time andwithin budget.
  • CompanyWebsite: Manage and update PHS and APRMC websitecontent consistently and enhance overall website design ensuring acontinually smooth user experience with goodfunctionality.

Qualifications:

  • Bachelorsdegree in marketing Business or a relatedfield.
  • Masters degree inmarketing.

AdditionalInformation :

Experience

  • 34years of experience in digital marketing with at least 2 years in asenior role.
  • Marketing experience in theHealthcareindustry.

Skills&Abilities

  • Strongunderstanding of SEO SEM PPC and social mediaadvertising.
  • Proficiency in marketingautomation tools Google Analytics Google Ads and other digitalmarketing platforms.
  • Excellent written andverbal communication skills.
  • Goodorganizational skills with the ability to manage multipleprojects
  • Creative thinker with the ability togenerate innovative marketing ideas.
  • Stronganalytical skills with a datadriven approach todecisionmaking.
  • Ability to work independentlyas well as part of a team.
  • Proven track recordof managing successful digital campaigns with measurableresults.
  • Strong proficiency in Arabiclanguage.
  • Certification in Google AnalyticsGoogle Ads or similar digital marketingcertifications.

RemoteWork :

No

EmploymentType :

Fulltime

Key Skills
Civil,Anti MoneyLaundering,Intelligence,Hospitality,AdministrativeServices
Department / Functional Area: Marketing
Experience: years
Vacancy: 1