Creative Strategist Lead – Creator Marketing Snap Inc

4 days ago

Dubai, Dubai, United Arab Emirates Vacancies Full time

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We're looking for a Creative Strategy Lead to join Team Snapchat with a strong expertise in Creator Marketing (Influencer Marketing). You'll work as part of a close-knit team, in a fast-paced and collaborative environment, where culture is just as important as impact. Your role will be to partner and build long-lasting relationships with some of the biggest clients in the region, and to create, own and drive high-profile, newsworthy and best-in-class creative campaigns on Snapchat.

To achieve this, you will excel in conversations with senior marketing and creative decision-makers – and ideally, will already have some good connections in this space. We are looking for a senior level advertising strategist with deep experience of creating a variety of digital and social media strategies with influencers at your heart. Through your work, and your thought-leadership, you will cement and further grow Snapchat's positioning, proving the value of the platform as a necessary media partner and unmissable creative opportunity; a platform that has the right scale, the right products and the right audience to help deliver against all key marketing and communications objectives. We expect you to become a leading voice and thought-leader in the MENA market, specifically when it comes to Creator Marketing and AR.

You will need a curious and creative mind, the ability to inspire and persuade, and a passion for thinking outside the box. You will have worked extensively in digital and mobile advertising and content. You will be providing innovative thinking to propel creative strategies on the leading edge of the evolving creator economy.

The pace of change and innovation at Snap is rapid and relentless. If you prefer structure and predictability, this may not be the right opportunity for you.

What you'll do:
  • Come up with the ideas and strategy, proactively and reactively, to help close and upsell – be ready and willing to roll your sleeves up. You'll need to build decks and present during pitches. You will be directly accountable for supporting sales revenue targets within your market.
  • In partnership with the Business Lead, develop a strong, persuasive narrative for the role Snapchat can play in the Creator Marketing space for clients across the book of business.
  • Together with Business Leads, Marketing Science and Product Marketing identify the problems to solve for advertisers or brand agnostic verticals and help define the best go to market strategy.
  • Keep up-to-date with cultural/social trends and customers' views and attitudes.
  • Drive the quality of Snapchat creative output across the market.
  • Identify opportunities to further develop the Creators ecosystem and educate advertisers on the topic.
  • Work closely with Marketing Science to ensure effectiveness is being measured and quantified.
  • Work closely with PR and Marketing to deliver relevant thought-leadership pieces and case studies; you will also need to represent your region, at large client/agency industry events, and write thought-leadership articles – In English and Arabic.
  • Work closely with Product Marketing to give creative input on new advertising solutions.
  • Collaborate with other Creative Strategy team members, locally and globally, to ensure best practices are being shared and cross-sell opportunities identified.
  • Cultivate creative agency partnerships at the senior level to drive wide understanding and adoption of Snapchat creative solutions.
Minimum qualifications:
  • Fluent in Arabic and English – written and spoken.
  • Deep understanding of the cultural norms and nuances of the region, particularly of Saudi Arabia – from both a brand and audience perspective.
  • Being deeply curious about consumer behavior with the ability to connect qualitative and quantitative research to build strategic recommendations, as well as suggest new approaches to research.
  • A love of the creator space and passion for all things influence.
  • 10+ Yrs in brand marketing/advertising or another related field.
Preferred qualifications:
  • Deep understanding of creator marketing and how to build brilliant strategies to tackle business needs across a range of clients.
  • Deep understanding of local Creators Ecosystem.
  • Track record of owning the development of exceptional creative campaigns, individually or as part of a team.
  • Exceptional ability to understand and tackle any advertiser challenge.
  • Expertise at commanding a room and succinctly articulating thought-leading advertising solutions – especially in Arabic.
  • Proven ability to juggle multiple projects at once and to inspire, motivate and persuade others.
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