Brand Manager
4 days ago
Brand Manager Maternity Coverage (7 months)
Date: 15 Oct 2024
Location: Dubai
Company: Shiseido
This is a 7-month maternity coverage contract.
PROFILE:
- 4/5 years of experience in Beauty, Cosmetics, FMCG or any related field. Knowledge of the Middle East market and consumer will be considered as a plus.
- Successful track record of managing and executing 360 marketing plans.
- Experience in managing marketing A&P budgets independently.
- Experience in adapting to challenges, fostering a culture of excellence and guiding communications with main stakeholders: regional office, Global brand holder, distribution partners, and retailers.
- Dynamic, positive thinking, strong analytical skills, and attention to detail.
- Excellent communication and organizational skills and great presentation skills.
- Strong knowledge of Microsoft Office (high expertise in both Excel and PowerPoint is required).
- Proficient communication in English. Arabic is a plus.
- Alignment with the Shiseido Trust8 working principles: Think Big, Take Risks, Hands-on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.
Key Responsibilities:
- Strategic Planning & Execution:
- Develop and implement comprehensive marketing strategies for the Shiseido brand in the Middle East tailored to local market needs and aligned with global brand positioning.
- Drive the annual marketing calendar including product launches, trade animations, promotions, and campaigns to maximize brand exposure and revenues.
- Analyze market trends, consumer behavior, and competitor activities to adjust marketing plans accordingly.
- Develop and implement marketing plans adapted to the different distribution channels where the brand is present: Free Standing Stores, beauty chains, department stores, e-retail, and pure players.
- Brand Management:
- Ensure brand consistency across all marketing communications including digital, in-store, and offline channels.
- Collaborate with the global brand team to localize global campaigns and ensure the brand message resonates with the Middle Eastern audience.
- Product Launches:
- Lead and coordinate the successful execution of product launches in the Middle East region.
- Work closely with sales teams to provide the necessary marketing support for new product introductions.
- Digital Marketing & E-Commerce:
- Develop and execute digital marketing strategies including social media (local IG account to manage).
- Work in collaboration with the PR team on influencer marketing and consumer activations to increase brand awareness and local relevancy.
- Drive the performance of the brand across e-retail platforms and the e-commerce platform in collaboration with the e-retail team, ensuring alignment with regional digital strategy and local priorities.
- Budget Management:
- Manage the marketing budget ensuring effective allocation of resources to maximize the return on investment.
- Monitor and report on the performance of marketing activities, providing regular updates to senior management and HQ.
- Cross-functional Collaboration:
- Partner with sales, PR, e-commerce, and supply chain teams to ensure seamless execution of marketing initiatives.
- Build strong relationships with external partners including agencies, distributors, and retailers to enhance brand visibility and consumer engagement.
- Team Leadership & Development:
- Lead and mentor a team of marketing professionals, fostering a high-performance culture and ensuring continuous development of team members.
- Ensure that all team activities are aligned with the overall strategic objectives of the brand.
- Market Research & Analysis:
- Conduct market research to gather insights into consumer preferences, emerging trends, and competitive activity.
- Use data and insights to refine marketing strategies and improve the effectiveness of campaigns.
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