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Qualitative Leader

2 weeks ago

Sharjah, Sharjah, United Arab Emirates Nielsen Consumer LLC Full time

Main responsibilities will include but will not be limited to:

  • Establishing a relationship with local market account owners and driving the full value of qualitative research.
  • Actively driving issue-based analyses, delivering proactive insights, and building effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations.
  • Delivering three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis, and (3) quality of delivery (incl. reporting and presentation).
  • Building strong relationships with clients through empathetic understanding of clients' needs/requirements and consultative advisory.
  • Assisting in driving continuous innovation and leveraging new techniques and technologies into the field of qualitative research.

Desired Candidate Profile

Qualifications

  • Have at least 12+ years of core work experience within Qualitative Market Research.
  • A degree in any of the following areas: sociology, anthropology, psychology, communications, or business is desirable.
  • Strong research discipline and exposure, with the ability to synergize both quantitative and qualitative research.
  • Result-focused; optimistic; loves changes and making a difference.
  • A mix of agency and vertical experience and UI/UX expertise will be a value add.
  • Proficient in English and Arabic is a must.

Company Industry

  • IT - Software Services

Department / Functional Area

Keywords

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