Head of Digital Marketing

4 days ago


Dubai, Dubai, United Arab Emirates Stylishop Full time

Direct message the job poster from Styli

HR Business Partner | 360 Hiring (MENA) | Fashion | Retail | Ecommerce | Technology | Sales | Telecom, Healthcare | Performance | Comp and Ben |…

Role: Head of Digital Marketing

Location: Dubai

About STYLI:

STYLI is an e-commerce brand founded in 2019 by Landmark Group, emerging as one of the largest fashion and beauty platforms in the GCC and India. With a strong focus on trendy, affordable fashion and beauty products, STYLI brings over 40,000 styles to men, women, kids, and beauty enthusiasts, offering them the latest global trends delivered directly to their doorsteps.

Our vision is to be the most aspirational value fast fashion and lifestyle destination, delivering seamless service excellence. We aim to create personalized experiences, engaging customers across all touchpoints, and continually expanding our curated selection to meet their evolving need states. STYLI has quickly become a leading player in the e-commerce fashion space across the GCC - Saudi Arabia, UAE, Bahrain, and Kuwait and in India.

Job Description:

We are looking to hire the Head of Digital Marketing to drive our digital acquisition and remarketing strategy across all audiences. You need to deliver sustainable and incremental business growth through performance and CRM marketing working with your team. The role will need a good mix of strategizing channel mix and brand marketing, framework designing for ROAS optimization, performance evaluation and innovative solutioning with channel partners.

Responsibilities:

  • Strategy: develop and execute the digital marketing strategy, working with key stakeholders inside the marketing team and with adjacent functions (sales leadership, product marketing, marketing peers, and senior leadership team) to align objectives.
  • Acquisition: find the most efficient techniques, channels and optimisations to support the marketing team to exceed targets for the channel—trials, initial signup, retention, CAC payback.
  • CRM: work closely with the customer journey and your digital marketing team, bring a growth hacking mindset to the role, always look for opportunities to optimise the conversion funnel.
  • Martech Automation: take ownership of the marketing automation stack working closely with the Tech team and prioritizing features for better UX and higher campaign throughput.
  • Management: lead, motivate and nurture a team of talented digital experts, partnering with other global and regional teams to ensure we get the most out of a global and regional operating model.
  • Content: drive our content and social media marketing strategy, including thought leadership, brand building and demand generation campaigns.
  • Analysis: tracking and reporting on key metrics.

Requirements:

  • Demonstrated record of success in digital marketing in a fast-paced, high-growth B2B tech environment.
  • Experience with marketing automation and programmatic digital platforms.
  • A love of data and be very comfortable taking many data sources, interpreting them, and understanding the logical next steps.
  • Great hands-on leader of a high-performing team and an exceptional influencer.
  • Excellent interpersonal and communication skills to confidently challenge constructively at all levels, including management.
  • Experience using a marketing automation tool like Hubspot, Eloqua, or Marketo.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail Apparel and Fashion

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