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Social Media Community Executive at Emirates

2 weeks ago

Dubai, Dubai, United Arab Emirates Middle East Public Relations Association Full time

Respond and engage with fans, followers, influencers, and celebrities in order to build brand engagement and foster brand advocacy. Monitor and moderate our communities to protect the reputation of our brands. Support the social media manager in creating social media content and reporting on social media trends and activity.

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotel stays around the world. You can find out more information about our employee benefits in the Working Here section of our website . Further information on what it's like to live and work in our cosmopolitan home city can be found in the Dubai Lifestyle section.

Responsibilities

Generic

  1. Support the Social Media Manager in developing original, professional, and engaging social content that drives real value for Emirates, including reactive opportunities.
  2. Understand consumer and social trends and the changing digital landscape to leverage opportunities and ensure we are timely and relevant in our content.
  3. Monitor, curate, and respond to comments, photos, reviews, and feedback from both fans and critics. Monitor brand and keyword mentions for opportunities to meaningfully engage and grow our communities, and provide analysis to internal teams.
  4. Use data and social feedback to inform brand and internal teams on consumer opinion, content or campaign successes, and learnings. Track social media performance, benchmarking our activities against previous content, our competitors, and the industry overall.
  5. Identify and connect with influencers and celebrities who mention Emirates or other relevant topics to increase the reach of their endorsements/associations.
  6. Develop content that encourages community participation and inspires the creation of user-generated content.

Community Moderation

  1. Monitor the activities on and responses to posts on Emirates' social media profiles to ensure that guidelines and rules are adhered to and remove offensive comments or spam. Monitor fake promos, unauthorized, and unofficial social media channels and initiate takedown if required. Monitor Emirates' mentions on Twitter, forums, and groups and cascade relevant issues.
  2. Ensure relevant social mentions are escalated to DCC, CASA, or other departments as appropriate and within agreed SLAs.
  3. Conduct listening and coordinate with our monitoring providers to identify issues that may affect brand reputation and escalate/act according to agreed processes.
  4. Prepare and compile listening and monitoring reports and identify opportunities for positive brand engagement and surprise and delight opportunities.
Requirements
  • Excellent understanding of how social media activity fits into online marketing, advertising, public relations, and crisis communications strategies.
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