Social Media Executive
6 days ago
As the Digital and Social Media Executive,you will play a crucial role in supporting the Senior DigitalMarketing Manager in executing digital marketing strategies andmanaging social media platforms. This role involves creating andcurating content, monitoring digital channels, analyzingperformance metrics, and ensuring a cohesive online presence forthe hotel.
Social MediaManagement
- Develop,implement, and manage social media strategies to enhance brandpresence and engagement across platforms including Facebook,Instagram, Twitter, LinkedIn, andTikTok.
- Create and curate compelling contentfor social media channels, including posts, images, videos, andstories that align with the hotel's brand voice andobjectives.
- Monitor, respond to, and engagewith followers and online communities to foster positiverelationships and enhance guestsatisfaction.
- Track social media trends andadapt strategies to capitalize on emerging opportunities and stayahead ofcompetitors.
DigitalMarketingSupport
- Assist in theof digital marketing campaigns, including email marketing,pay-per-click (PPC) advertising, and onlinepromotions.
- Help manage and optimize digitalmarketing tools and platforms, including Google Ads, emailmarketing software, and websiteanalytics.
- Support the Senior Digital MarketingManager in creating and managing digital advertising campaigns todrive traffic and bookings – social media ads designs,captions and all digital platforms banners andimagery
- Support in driving database initiativesto increase, manage, collection andsegregation
- Responsible for managing emailers,e-newsletters anddistribution
ContentCreation &Management
- Responsibleto create regular high quality content in-house to support socialmedia calendars
- Presence at all events in thehotels to support content creation in forma of videos and photosand post on social media
- Collaborate with thecreative team/external videographers and photographers to developtrendy, creative, engaging and high-quality digital content thatsupports marketing goals and drives userengagement.
- Ensure consistency in branding andmessaging across all digital and social mediaplatforms.
PerformanceMonitoring &Reporting
- Monitor andanalyze social media and digital marketing performance metricsusing tools like Google Analytics, Facebook Insights, and otheranalytics platforms.
- Prepare regular reports ondigital campaign effectiveness, social media engagement, and otherkey performance indicators (KPIs).
- Provideactionable insights and recommendations based on data analysis tooptimize future campaigns.
Social MediaOptimization,Marketing Skills,Social Media Advertising
Employment Type : Full-time
Department / Functional Area: Marketing
Experience: years
Gender: Male
Vacancy: 1
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