Social Media Executive

1 week ago


Dubai, Dubai, United Arab Emirates Paramount Hotel Full time

As the Digital and Social Media Executive,you will play a crucial role in supporting the Senior DigitalMarketing Manager in executing digital marketing strategies andmanaging social media platforms. This role involves creating andcurating content, monitoring digital channels, analyzingperformance metrics, and ensuring a cohesive online presence forthe hotel.

Social MediaManagement

  • Develop,implement, and manage social media strategies to enhance brandpresence and engagement across platforms including Facebook,Instagram, Twitter, LinkedIn, andTikTok.
  • Create and curate compelling contentfor social media channels, including posts, images, videos, andstories that align with the hotel's brand voice andobjectives.
  • Monitor, respond to, and engagewith followers and online communities to foster positiverelationships and enhance guestsatisfaction.
  • Track social media trends andadapt strategies to capitalize on emerging opportunities and stayahead ofcompetitors.

DigitalMarketingSupport

  • Assist in theof digital marketing campaigns, including email marketing,pay-per-click (PPC) advertising, and onlinepromotions.
  • Help manage and optimize digitalmarketing tools and platforms, including Google Ads, emailmarketing software, and websiteanalytics.
  • Support the Senior Digital MarketingManager in creating and managing digital advertising campaigns todrive traffic and bookings – social media ads designs,captions and all digital platforms banners andimagery
  • Support in driving database initiativesto increase, manage, collection andsegregation
  • Responsible for managing emailers,e-newsletters anddistribution

ContentCreation &Management

  • Responsibleto create regular high quality content in-house to support socialmedia calendars
  • Presence at all events in thehotels to support content creation in forma of videos and photosand post on social media
  • Collaborate with thecreative team/external videographers and photographers to developtrendy, creative, engaging and high-quality digital content thatsupports marketing goals and drives userengagement.
  • Ensure consistency in branding andmessaging across all digital and social mediaplatforms.

PerformanceMonitoring &Reporting

  • Monitor andanalyze social media and digital marketing performance metricsusing tools like Google Analytics, Facebook Insights, and otheranalytics platforms.
  • Prepare regular reports ondigital campaign effectiveness, social media engagement, and otherkey performance indicators (KPIs).
  • Provideactionable insights and recommendations based on data analysis tooptimize future campaigns.
Key Skills
Social MediaOptimization,Marketing Skills,Social Media Advertising
Employment Type : Full-time
Department / Functional Area: Marketing
Experience: years
Gender: Male
Vacancy: 1

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