Digital Marketing Manager

5 days ago


Dubai, Dubai, United Arab Emirates TownX Real Estate Development LLC Full time

Position:Digital MarketingManager

Location:Office 1703 Boulevard Plaza Tower 1Dubai

Reportsto: Head ofMarketing

AboutUs:

TownXReal Estate Development LLC is a premier property developer inDubai specializing in crafting luxurious residential buildings. Weare dedicated to delivering exceptional living experiences throughinnovative design toptier construction and cuttingedge real estatesolutions.

RoleSummary:

Weare seeking a highly skilled and resultsdriven DigitalMarketing Manager with a strong background in real estatemarketing. This role requires expertise in digital strategy leadgeneration WordPress development SEO and datadriven campaignoptimization to elevate our brand visibility and maximizeconversions. The ideal candidate will be responsible for executingdigital marketing strategies across multiple platforms optimizingwebsite performance and leveraging innovative tools to driveengagement andsales.

Requirements

KeyResponsibilities:

DigitalStrategy & LeadGeneration:

Develop andimplement datadriven digital marketing campaigns across Google AdsMeta LinkedIn and other platforms to drive highquality real estateleads.

Optimize adcreatives landing pages and lead capture forms using A/B testing toenhance conversionrates.

Utilize audiencesegmentation behavioral retargeting and AIpowered ad optimizationsfor maximum campaignperformance.

Identify andexplore new digital channels programmatic advertising opportunitiesand automation tools to scale leadgeneration.

Website& SEOManagement:

Manage customizeand optimize WordPress websites using page builders likeElementor.

Improve websiteperformance speed and security ensuring best practices for SEO anduser experience(UX).

Implement GoogleTag Manager tracking pixels and UTM parameters for advancedanalytics and campaigntracking.

PerformanceAnalytics &Optimization:

Monitor andanalyze key performance indicators (KPIs) to track campaigneffectiveness ROI and costperlead(CPL).

Conduct regularperformance audits and implement datadriven strategies forcontinuousimprovement.

Generatedetailed monthly reports with actionable insights andrecommendations.

Email& CRMMarketing:

Develop andmanage email marketing campaigns and automation strategies(Mailchimp orsimilar).

Integrate CRMsystems (Zoho Salesforce etc. with digital marketing tools forseamless sales funnelautomation.

Innovation& EmergingTechnologies:

Stay ahead ofindustry trends leveraging emerging technologies like chatbotsinteractive ads and AIpowered marketingsolutions.

Experiment withnew digital marketing tactics to improve customer engagement andbrandawareness.

Qualifications:

Bachelor sdegree in Computer Science Marketing Digital Media or a relatedfield.

Minimum 5 yearsof experience in real estate digital marketing within theUAE.

Skills:

Google Ads(Search Display Performance Max) Meta Ads LinkedIn Ads andprogrammaticadvertising.

SEOstrategies conversion rate optimization (CRO) and A/Btesting.

WordPress(Elementor HTML CSS) and website performanceoptimization.

Google AnalyticsGoogle Search Console and Google TagManager.

CRMsystems (Zoho Salesforce or similar) and marketing automationtools.

Email marketingplatforms (Mailchimp HubSpotetc..

Stronganalytical skills with a datadriven approach to digitalmarketing.

Ability tomultitask manage deadlines and excel in a fastpacedenvironment .

Benefits

Asper UAE Labour Law

Key Skills
Civil,Anti MoneyLaundering,Intelligence,Hospitality,AdministrativeServices
Employment Type : FullTime
Experience: years
Vacancy: 1

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