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Senior Brand Manager

1 week ago

Dubai, Dubai, United Arab Emirates Bristol-Myers Squibb Full time

Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Role Summary:

  • The Senior Product Manager will report to the Commercial Lead LR MEA.
  • This role will lead the development and implementation of the marketing strategy in LR MEA countries for different products.
  • The individual taking this role will work with cross-functional teams, including the distributors & Local Representatives in those countries, to ensure alignment, prioritization, and appropriate resource allocations.
  • This position has a key role in the business strategy and overall financial success of the Local Representative MEA.

Key Responsibilities:

  • Understand the overall business including business trends and BMS corporate strategy and contribute with business strategy execution in close interaction with Cross Functional Team and Local Representative.
  • With the support of Local Representative, develop the annual brand planning to optimize sales, market shares, while demonstrating superior forecasting analysis and control of brands expenditures.
  • Develop and implement innovative marketing strategies and tactics, ensuring completion on a timely basis and within agreed budgets.
  • Analyze trends, threats, and opportunities in the marketplace. Translate these trends & opportunities in terms of long-term business implications.
  • Exhibit a best-in-class level of disease, product, and indication knowledge, including competitor products.
  • Initiate, build, and maintain strong relationships with KOLs to create a positive impact and change to attainment of business objectives and targets.
  • Interact and build strong working relationships with multiple stakeholders both internal and external.
  • Work with Access Team & Local Representative to ensure favorable pricing and reimbursement situations.
  • Work with relevant stakeholders to develop a depth understanding of Life Cycle Plan and deliver specific actions/programs to support prioritized business opportunities.
  • Train and develop Local Representative team, as appropriate, on product/competitor knowledge and differentiation messages to the customers.
  • Ensure full compliance with laws, regulations, and BMS Standards of Business Conduct and Ethics.

Role Qualifications:

  • Bachelor's Degree or equivalent in a Pharmaceutical / Medical field.
  • Business School degree or MBA is preferred.

Experience and Knowledge:

  • 10+ years of pharmaceutical industry experience within competitive therapeutic field, oncology / hematology.
  • Minimum 3-5 years of Marketing experience (or similar management level role).
  • Demonstrated track record of success in launching and commercialization product(s) with high integrity while focusing on execution.
  • Ability to lead the development and implementation of innovative strategic and tactical plans with in-depth knowledge of marketing and sales and reasonable knowledge on field medical and access fundamentals.
  • Demonstrated ability to build and maintain strong relationships with key internal and external stakeholders successfully and effectively.
  • Ability to lead cross-functional teams and success in effectively communicating and influencing decisions with senior management.
  • Proven history of seeking out new information and learning quickly – ability to absorb new concepts, analyze data and ask insightful questions to make effective decisions-experiments.
  • Knowledge and understanding of pricing & reimbursement, outcomes research, regulatory affairs, payor management.
  • Broad and in-depth understanding of local and regional challenges relative to the pharmaceutical industry.
  • Demonstrated use of communication and change management strategies/tactics to influence new ways of thinking and working.
  • Strong project management, analytical and forecasting skills.
  • Effective communication and presentation skills with the ability to create energy and excitement.
  • Knowledge of financial principles and how to manage budgets, control expenses and manage product performance.
  • Excellent command of oral and written English and Arabic.
  • Travelling is required.
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