Digital Marketing Leader for B2B Sector
6 days ago
About This Opportunity
We are seeking a highly skilled and experienced marketing professional to join our team as a B2B Marketing Manager.
Key Responsibilities:
- B2B Client Marketing: Develop and execute comprehensive marketing strategies to drive lead generation, brand awareness, and revenue growth within the B2B arm of the business. Establish and enforce B2B brand guidelines to ensure consistent messaging across all client communications. Oversee public relations and marketing initiatives for the launch of new B2B client programs.
- Strategic Planning & Execution: Design and implement a robust B2B marketing strategy to drive lead generation and enhance brand visibility. Identify target audience segments and develop tailored campaigns to effectively engage them. Manage the marketing budget while monitoring ROI to ensure optimal resource allocation. Partner with the Head of Digital Marketing to execute multi-channel lead generation campaigns across the website, custom landing pages, LinkedIn, events, and social media.
- Event Management & Partnerships: Plan and execute industry events, trade shows, and conferences. Identify and cultivate strategic partnerships with industry associations and other relevant organizations.
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