Digital Marketing Director

6 days ago


Dubai, Dubai, United Arab Emirates Vacancies Full time

We are seeking a seasoned digital marketing leader to drive strategic growth across our digital channels. This role will oversee the development and execution of a comprehensive digital marketing strategy, ensuring alignment with business objectives.

Key Responsibilities:
  1. Develop and implement a vision for driving growth through digital channels, including performance marketing, SEO, lifecycle marketing, and CRM.
  2. Collaborate with cross-functional teams to design and execute growth motions for B2C and B2B markets.
  3. Establish best-in-class testing and optimization strategies, methodologies, and platforms to drive customer acquisition and retention.
  4. Lead customer acquisition efforts through performance marketing, focusing on targeting the right audiences and designing effective user journeys.
  5. Design a lifecycle user strategy to drive activation, retention, and monetization across our 100m+ user base.
  6. Develop a demand generation strategy for growing B2B business, working closely with Sales to drive efficient pipeline conversion.
  7. Hire, develop, and lead a team of digital marketers, fostering their growth and skills development.
  8. Oversee management of digital agencies, SaaS platforms, and tools to streamline resources and automation.
  9. Manage marketing analytics and reporting to inform key decisions and optimize ROI.
  10. Partner with Data to drive accurate measurement and inference while upholding strict privacy principles.


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