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Content Marketing Strategist
2 months ago
Job Title: Content Marketing Manager
Company Overview:
Hoxton Capital is a leading wealth management company based in Dubai, providing financial planning and investment solutions to high net worth individuals and families. Our team of experienced advisors and consultants are dedicated to delivering personalized and strategic advice to help our clients achieve their financial goals.
Job Summary:
We are seeking a talented and experienced Content Marketing Manager to join our growing team in Dubai. As a Content Marketing Manager, you will be responsible for developing and executing our content marketing strategy to increase brand awareness, drive traffic to our website, and generate leads for our services.
Key Responsibilities:
- Develop and implement a comprehensive content marketing strategy that aligns with the company's overall marketing goals and objectives.
- Create high-quality, engaging, and informative content for various channels, including website, blog, email, and other digital platforms.
- Collaborate with the marketing team to identify and target key audiences and create content tailored to their needs and interests.
- Conduct market research and stay updated on industry trends to ensure our content is relevant and competitive.
- Manage and maintain the company's online presence, including website content, social media profiles, and other digital channels.
- Monitor and analyze the performance of content marketing efforts and make data-driven recommendations for improvement.
- Work closely with the sales team to develop content that supports their efforts and helps to convert leads into clients.
- Build and maintain relationships with industry influencers and thought leaders to increase the reach of our content.
- Manage and coordinate the production of visual and multimedia content, including videos, infographics, and webinars.
- Stay updated on SEO best practices and incorporate them into content creation to improve search engine rankings and drive organic traffic.
- Collaborate with external agencies and freelancers to ensure high-quality and timely delivery of content projects.
- Keep up-to-date with the latest content marketing trends and technologies and make recommendations for their implementation within the company.
Qualifications and Skills:
- Bachelor's degree in Marketing Communications or a related field.
- At least 3 years of experience in content marketing, preferably in the financial services industry.
- Strong understanding of content marketing principles and strategies.
- Excellent written and verbal communication skills.
- Experience creating content for various channels, including web, social media, email, and video.
- Proficient in SEO and keyword research.
- Familiarity with content management systems and social media management tools.
- Ability to work independently and manage multiple projects simultaneously.
- Strong analytical and problem-solving skills.
- Creative mindset with a keen eye for detail.
- Proven track record of driving results through content marketing efforts.
- Knowledge of the wealth management industry is a plus.