Consumer Insights Analyst
4 weeks ago
We are seeking a highly skilled Consumer Insights Analyst to join our team at Precision Hire Solution. As a key member of our Consumer Insights team, you will play a critical role in supporting our Marketing team by providing actionable insights and recommendations to inform business decisions.
Key Responsibilities- Evaluate various information sources to identify key consumer pain points and growth opportunities, helping to uncover strategies for the business.
- Design and conduct primary market research studies from brief creation to selecting appropriate methodology, supervising fieldwork, analyzing data, and delivering actionable recommendations.
- Engage with market research agencies on studies such as brand equity, brand positioning, segmentation, U&A, category studies, concept/idea/packaging/name test, communication (pre&post) test, product and sensory test, shopper consumer panel, etc.
- Proactively lead discussions working closely with internal stakeholders to represent the consumers' voice while also guiding and influencing the company's strategic direction.
- Collaborate with key suppliers to deliver insights that fuel the company's innovation pipeline and design strategic innovation platforms aligned with the brand's portfolio.
- Define and manage KPIs for the success of innovations related to consumers/shoppers.
- Bachelor's Degree in Business or related field.
- 3+ years of experience in market intelligence/insights preferably in the FMCG sector.
- Excellent knowledge of Microsoft Office.
- Arabic Language is a plus.
- Good interpersonal skills: ability to interact and influence with key internal clients ensuring that insights are translated into actions and strategies for consumers and shoppers.
- Knowledge of research methodologies and techniques to approach the main business fronts: Brand Communication, Innovation.
- Analytical skills ability to interpret data and generate insights for the business.
- Ability to multitask and manage multiple projects & timely delivery effectively.
Stay tuned on our Website to be aware about all the job opportunities we have.
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