Consumer Insights Analyst

4 weeks ago


Dubai, Dubai, United Arab Emirates Talent Pal Full time
Job Summary

We are seeking a highly skilled Consumer Insights Analyst to join our team at Precision Hire Solution. As a key member of our Consumer Insights team, you will play a critical role in supporting our Marketing team by providing actionable insights and recommendations to inform business decisions.

Key Responsibilities
  • Evaluate various information sources to identify key consumer pain points and growth opportunities, helping to uncover strategies for the business.
  • Design and conduct primary market research studies from brief creation to selecting appropriate methodology, supervising fieldwork, analyzing data, and delivering actionable recommendations.
  • Engage with market research agencies on studies such as brand equity, brand positioning, segmentation, U&A, category studies, concept/idea/packaging/name test, communication (pre&post) test, product and sensory test, shopper consumer panel, etc.
  • Proactively lead discussions working closely with internal stakeholders to represent the consumers' voice while also guiding and influencing the company's strategic direction.
  • Collaborate with key suppliers to deliver insights that fuel the company's innovation pipeline and design strategic innovation platforms aligned with the brand's portfolio.
  • Define and manage KPIs for the success of innovations related to consumers/shoppers.
Requirements
  • Bachelor's Degree in Business or related field.
  • 3+ years of experience in market intelligence/insights preferably in the FMCG sector.
  • Excellent knowledge of Microsoft Office.
  • Arabic Language is a plus.
Knowledge & Skills
  • Good interpersonal skills: ability to interact and influence with key internal clients ensuring that insights are translated into actions and strategies for consumers and shoppers.
  • Knowledge of research methodologies and techniques to approach the main business fronts: Brand Communication, Innovation.
  • Analytical skills ability to interpret data and generate insights for the business.
  • Ability to multitask and manage multiple projects & timely delivery effectively.

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