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Digital Marketing Strategist

3 weeks ago

Dubai, Dubai, United Arab Emirates Gulf Marketing Group (GMG Group) Full time
Job Description

Gulf Marketing Group (GMG Group) is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that align with our business goals.

Key Responsibilities:
  1. Digital Marketing Strategy Development & Execution:
    • Develop and execute digital marketing strategies that drive brand awareness, increase online engagement, and generate high-quality leads.
    • Manage and optimize multi-channel campaigns across social media, SEO, SEM, display advertising, content marketing, and email marketing.
  2. Campaign Management & Optimization:
    • Lead end-to-end execution of digital campaigns, including ideation, creation, testing, analysis, and reporting.
    • Regularly monitor campaign performance (KPIs) and make data-driven adjustments to improve ROI, ensuring that digital campaigns meet or exceed performance targets.
  3. Performance Analysis & Reporting:
    • Use Google Analytics and other reporting tools to monitor performance and track KPIs like traffic, engagement, conversion rates, and ROI.
    • Generate regular reports for senior management with actionable insights to guide future marketing efforts.