Education Sector Digital Strategist

5 days ago


Dubai, Dubai, United Arab Emirates Cognita Asia Holdings Pte Ltd Full time

Cognita Asia Holdings Pte Ltd is a leading global education provider. Our mission is to create an environment where students can learn and grow.

Key Responsibilities

We are seeking a skilled Digital Marketing Executive to join our dynamic marketing team in Dubai. In this role, you will be responsible for developing and implementing digital marketing strategies across multiple schools in the GCC.

Digital Media Execution
  1. Paid Media Campaigns: Plan, execute, and optimise paid media campaigns across Google Ads, Meta Ads, and other key platforms in collaboration with our digital agency.
  2. Campaign Performance Analysis: Monitor campaign performance, ensuring key targets (Leads, Enquiries, Applications, ROAS, CPA) are met.
  3. School Recruitment Events: Drive awareness and conversions for school recruitment events through targeted paid digital campaigns.
  4. Ad Creative Development: Collaborate with the creative team to develop engaging ad creatives, implement A/B testing, and refresh content to maximise audience engagement.
Search Engine Optimisation (SEO)
  1. SEO Strategy Implementation: Work closely with the website manager and digital agency to implement SEO strategies that enhance organic search visibility and website traffic.
Marketing Coordination & Project Management
  1. Project Oversight: Oversee marketing projects, deadlines, and team workflows using Monday.com to ensure seamless execution.
  2. Content Calendar Management: Manage content calendars, campaign schedules, and approval processes.
  3. Team Collaboration: Coordinate with schools, design, PR, social media, web, and digital teams to align marketing efforts and ensure smooth campaign execution.
Marketing Reports & Analytics
  1. Enquiry and Application Tracking: Track weekly enquiries and applications, providing insights to the Head of Marketing and Admissions.
  2. Detailed Reporting: Generate detailed termly marketing reports for each school, covering PR, web, digital, and social media performance.
Newsletters & Email Marketing
  1. Email Campaign Development: Develop and execute targeted email marketing campaigns to engage school audiences.
  2. Audience Segmentation: Segment audiences and personalise email communications to maximise engagement and effectiveness.


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