Head of Retail Visual Merchandising

2 weeks ago

Dubai, Dubai, United Arab Emirates Kiran Full time
Company Overview

Kiran is a renowned retail company with over 270+ retail outlets and 400,000+ sq. meters retail space. Our client continues to build the dreams of over 5000+ employees while making a positive difference to the lives of 26+ million customers.

We strive to provide customers and their families with memorable shopping experiences, always finding ways to create opportunities to fulfill their wishes and to enlighten and enrich their lives to the fullest.

Job Description

We are seeking an experienced Head of Retail Visual Merchandising to lead and oversee the operations of our entire visual merchandising and creative department. The successful candidate will be responsible for developing and implementing innovative visual presentation strategies to build compelling brand presence in the GCC market.

Key Responsibilities:

  1. Develop and implement innovative visual presentation strategies to create demand for products and build a strong brand presence.
  2. Develop and put into action a plan for visual merchandising floor sets, walk-throughs with key stakeholders, and game plans on steps of operation.
  3. Create and execute creative campaigns that represent the Redtag brand across all channels and social media.
Financial Management

The role requires a strong understanding of financial management principles and the ability to manage budgets allocated to visual merchandising and creative effectively.

  1. Plan and oversee the budget allocated to visual merchandising and creative.
  2. Ensure the highest level of sales through effective management of visual merchandise/creative budget.
  3. Measure ROI of social media activity against department budgets.
Operational Excellence

The Head of Retail Visual Merchandising will be responsible for providing leadership and direction to the visual merchandise team and ensuring that the company's strategies are well reflected according to standard VM guidelines.

  1. Lead and direct the visual merchandise team to achieve operational excellence.
  2. Create an understanding of the brand among teams working with its core visual disciplines, styling, creative vision, and establish innovative ideas through memos, tools, and kits.
  3. Align online and store estate to ensure timely and relevant retail and e-commerce execution.
  4. Direct and drive special projects and in-store events with vendors and suppliers.
  5. Align with VM managers on strategies, budget, and timing, developing work plans and deliverables, inclusion of operations as needed, and driving to execution.
  6. Ensure adherence to audit guidelines through layout of new stores, remodel and category initiatives, fixture packages, and departmental updates.
  7. Organize window displays and seasonal launches in-store.
  8. Conceptualize creative campaigns and manage through to implementation, ensuring that the Redtag brand values are always on point with the Redtag consumer.
  9. Partake in top stores optimization involving the top 30 stores by ensuring all visual merchandise changes in nominated stores are being delivered on time.
  10. Liaise with the buying team regarding trends and production available for photo shoots and product handbooks.
  11. Continuously improve visual merchandise, brand campaigns, and social media standards using the latest tools and practices.
People Management

The Head of Retail Visual Merchandising will be responsible for leading visual merchandising teams in both creative and operational visual processes from conception to implementation.

  1. Lead the visual merchandising teams in creative and operational visual processes.
  2. Work with the online team to ensure cross-functional implementation is delivered in a timely manner.
  3. Demonstrate leadership skills and practices through hiring, developing, coaching, mentoring, and effective succession planning for associates.
  4. Facilitate training workshops and monthly merchandise strategy overviews through conference calls with area managers and the buying team.
  5. Conduct visual merchandising training programs through periodic and regular travel to all relevant countries.
Qualifications and Experience

The ideal candidate should have a Bachelor's degree in Creative Arts or Marketing, Design, and Communications, and at least 9-11 years prior experience working in retail with a focus on Visual Merchandising and Planning and Brand Creative.

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