Visual Merchandiser and retail marketing

The Goyal Group, since 1992, has been diligently working to serve the student community in UAE.

Goyals has a very strong presence in the entire GCC Region, and is a name to reckon with among the Asian Student community. With multiple warehouses, offices, and retail outlets across the UAE, we have been able to create a very detailed and intricate foothold in the market.

Currently, GOYALS IBooks & Beyond has 10 retail outlets across the 7 Emirates.

Being a family-run business with the needs of the local community always in mind, our books are complemented by a wide range of cards, toys, stationery, and arts & crafts materials suitable for all ages, as well as school uniforms.

Location: UAE

Salary Range: AED 3200 to 4000

Experience: 2-3 years in VM and Retail Marketing, along with a Valid UAE driving license.

Job Title: Retail Marketing and Visual Merchandising Manager

Job Description:

We are seeking a dynamic and creative individual to join our team as a Retail Marketing and Visual Merchandising Manager. In this role, you will be responsible for driving sales growth by curating an enticing shopping experience for our customers through effective visual merchandising strategies and innovative marketing campaigns. You will play a pivotal role in staying ahead of market trends, sourcing new products, negotiating with suppliers, and enhancing the overall brand presence in our retail stores.

Responsibilities:

1. Research and identify market trends and emerging products to expand our product offerings and cater to customer preferences.
2. Source and establish relationships with suppliers to ensure a diverse and competitive product range, negotiating favorable terms and pricing.
3. Develop and execute visual merchandising strategies that maximize product visibility, enhance customer engagement, and drive sales conversions.
4. Collaborate with cross-functional teams and the designing team to plan and implement in-store branding initiatives that align with the brand identity and messaging.
5. Design and execute promotional campaigns and offers to increase footfall and boost sales, analyzing results to make data-driven adjustments.
6. Monitor competitor activities and market dynamics to stay informed about industry trends and adapt strategies accordingly.
7. Analyze sales data, customer feedback, and market insights to make informed decisions regarding product assortment and merchandising improvements.
8. Train and lead a team of visual merchandisers to ensure consistent implementation of brand standards and creative merchandising concepts.

Qualifications and Skills:

1. Bachelor's degree in Marketing, Business Administration, Retail Management, or a related field. A master's degree is a plus.
2. Proven experience in retail marketing, visual merchandising, or a related role within the retail industry.
3. Strong understanding of market trends, consumer behavior, and product life cycles.
4. Exceptional creativity and an eye for detail, with the ability to translate concepts into visually appealing displays.
5. Proficiency in data analysis to make informed decisions and optimize marketing and merchandising strategies.
6. Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and vendors.
7. Strong negotiation skills to secure favorable terms with suppliers and partners.
8. Experience with in-store branding, store layout optimization, and space management.
9. Familiarity with retail software and tools for inventory management, data analysis, and marketing campaign execution.
10. Leadership abilities to manage and inspire a team of store representatives.
11. A passion for staying updated on industry trends and innovations.

If you are a motivated individual with a knack for creativity, a strategic mindset, and a proven track record in retail marketing and visual merchandising, we invite you to join our team and contribute to the growth and success of our retail stores.