Brand Director

3 days ago


Dubai, Dubai, United Arab Emirates Marisa Peer Full time
Job Title: Associate Director of Brand

We are seeking a highly skilled and experienced Associate Director of Brand to join our team at Marisa Peer. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy to increase brand awareness and engagement across multiple channels.

Key Responsibilities:
  • Lead the development and execution of a content strategy to drive brand awareness and engagement
  • Collaborate with cross-functional teams to align content initiatives with overall business objectives
  • Develop and optimize organic strategies to drive search performance and improve recognition and website traffic
  • Monitor, analyze, and report on performance metrics to identify trends, gaps, and opportunities for continuous improvement
  • Oversee social media strategy and create compelling and engaging content that aligns with brand voice and resonates with our audience
  • Foster partnerships with industry influencers and thought leaders to expand reach and credibility
  • Support business objectives through innovative content campaigns that educate, engage, and build community
  • Stay informed of industry trends, competitive landscape, and emerging technologies to keep our content strategies ahead of the curve
  • Influence the marketing team to think creatively and strategically about content opportunities
  • Manage content calendars to ensure timely and consistent delivery of high-quality content
Requirements:
  • 5 years of experience in content marketing and/or brand strategy
  • Proven track record of developing and executing successful content strategies across multiple platforms
  • Strong understanding of social media and content marketing for optimal performance on paid channels
  • Excellent written and verbal communication skills with the ability to adapt content to different audiences and platforms
  • Analytical mindset with experience using tools like Google Analytics, TubeBuddy, VidIQ, Metricool, Meta Ad Manager, etc.
  • Ability to align content strategies with business goals and KPIs
  • Experience working in a fast-paced environment with the ability to manage multiple projects, priorities, and team members
  • A creative and strategic thinker with strong attention to detail and excellent project management skills
  • A passion for storytelling and brand building
  • Experience working closely with senior leadership and cross-functional teams


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