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Marketing & Social Media Officer - Digital Campaigns Specialist

2 months ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Skills Hub Recruitment Solutions Full time
Job Title: Marketing & Social Media Account Officer

Location: Abu Dhabi

Job Type: Full-time

Job Summary:

We are seeking a highly skilled Marketing & Social Media Officer to join our team at Skills Hub Recruitment Solutions. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing campaigns that drive business growth and enhance our brand presence in the digital space.

Key Responsibilities:

  • Develop and Implement Marketing Campaigns: Design and execute comprehensive marketing strategies that promote our products and services, drive website traffic, and acquire leads.
  • Enhance Brand Awareness: Create and curate engaging content for social media platforms to increase brand visibility and reach a wider audience.
  • Measure and Report Performance: Analyze the success of marketing campaigns and provide regular reports to the management team, outlining areas for improvement and suggesting data-driven solutions.
  • Manage Social Media Accounts: Oversee the creation and publication of content on social media platforms, ensuring consistency and alignment with our brand voice and messaging.
  • Collaborate with Design Team: Work closely with our design team to produce high-quality graphics and videos that support our marketing campaigns.
  • Monitor SEO and User Engagement: Stay up-to-date with the latest SEO best practices and user engagement trends, suggesting content optimization strategies to improve our online presence.
  • Stay Current with Industry Trends: Continuously update your knowledge of the latest social media best practices and technologies to ensure our marketing efforts remain effective and innovative.
  • Network with Industry Professionals: Engage with industry professionals and influencers on social media to build relationships and stay informed about industry developments.
  • Provide Quarterly Reports: Analyze the long-term needs of our social media strategy and provide quarterly reports to the management and executive teams, outlining any necessary changes to our digital marketing plan.

Requirements:

  • Proven Work Experience: A minimum of [X] years of experience in a marketing or social media role, with a proven track record of success in developing and implementing effective marketing campaigns.
  • Content Management Skills: Hands-on experience in content management, including copywriting, content creation, and content optimization.
  • Excellent Communication Skills: Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders.
  • Analytical and Multitasking Skills: Ability to analyze data, identify trends, and prioritize tasks to meet deadlines and deliver results.
  • Education: A Bachelor's degree in Marketing or a related field.

Preferred Qualifications:

  • Paid Social Media Advertising Experience: Experience with paid social media advertising, including campaign development and execution.
  • Certifications: Certifications in Google Analytics, Google AdWords, or other relevant qualifications.