Marketing and Public Relations Specialist

2 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Caliberly Full time
Marketing and PR Analyst Job Description

We are seeking a highly skilled Marketing and PR Analyst to enhance our law firm's brand, manage its reputation, and drive effective marketing strategies in the UAE market.

Key Responsibilities:
  • Develop and Execute Marketing Strategies: Create and implement comprehensive marketing plans to promote our legal services and strengthen our brand positioning in the UAE market.
  • Manage Media Relations: Ensure positive coverage in legal and business publications, both locally and internationally, by building and maintaining strong relationships with journalists and media outlets.
  • Market Trend Analysis: Monitor and analyze market trends to identify new opportunities and keep our firm competitive within the legal industry.
  • Content Creation: Develop compelling content for press releases, newsletters, articles, and other marketing materials that reflect our firm's values and achievements.
  • Online Presence: Oversee our online presence, including website management, social media strategy, and digital marketing efforts, to engage key stakeholders and enhance our firm's visibility.
  • Event Management: Organize and manage events, seminars, and webinars that enhance our firm's visibility and engage key stakeholders.
  • Relationship Building: Develop and maintain strong relationships with journalists, media outlets, and influencers in the legal and business community.
  • Market Research: Conduct market research to gather insights on client behavior, competitor strategies, and industry developments.
  • Campaign Performance Tracking: Track and report on the performance of marketing campaigns, identifying areas for improvement and optimization.
  • Collaboration: Collaborate closely with our legal teams to ensure marketing initiatives align with our firm's objectives and client expectations.
Requirements:
  • Experience: Minimum 5 years of experience in marketing and PR roles specifically within law firms in the UAE.
  • Track Record: Proven track record of successful marketing campaigns and media relations in the legal sector.
  • UAE Market Knowledge: Strong understanding of UAE legal market dynamics and regulatory environment.
  • Writing Skills: Excellent writing and content creation skills, with the ability to craft persuasive and professional materials.
  • Digital Marketing: Experience with digital marketing tools and platforms, including SEO, social media management, and website analytics.
  • Organizational Skills: Strong organizational skills and ability to manage multiple projects simultaneously.
  • Communication Skills: Exceptional communication and relationship-building skills, both internally and externally.
  • Independence: Ability to work independently and take initiative in a fast-paced environment.


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