Marketing and Public Relations Specialist

2 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Caliberly Full time
Marketing and PR Specialist

We are seeking a highly skilled Marketing and PR Specialist to enhance our law firm's brand and reputation in the UAE market. The ideal candidate will have a deep understanding of the legal industry and proven expertise in marketing and public relations.

Key Responsibilities:
  • Develop and execute comprehensive marketing and PR strategies to promote our legal services and strengthen our brand positioning in the UAE market.
  • Manage our media relations to ensure positive coverage in legal and business publications both locally and internationally.
  • Monitor and analyze market trends to identify new opportunities and keep our firm competitive in the legal industry.
  • Create compelling content for press releases, newsletters, articles, and other marketing materials that reflect our firm's values and achievements.
  • Oversee our online presence, including website management, social media strategy, and digital marketing efforts.
  • Organize and manage events, seminars, and webinars to enhance our firm's visibility and engage key stakeholders.
  • Develop and maintain strong relationships with journalists, media outlets, and influencers in the legal and business community.
  • Conduct market research to gather insights on client behavior, competitor strategies, and industry developments.
  • Track and report on the performance of marketing campaigns, identifying areas for improvement and optimization.
  • Collaborate closely with our legal teams to ensure marketing initiatives align with our firm's objectives and client expectations.
Requirements:
  • Minimum 5 years of experience in marketing and PR roles, specifically within law firms in the UAE.
  • Proven track record of successful marketing campaigns and media relations in the legal sector.
  • Strong understanding of UAE legal market dynamics and regulatory environment.
  • Excellent writing and content creation skills with the ability to craft persuasive and professional materials.
  • Experience with digital marketing tools and platforms, including SEO, social media management, and website analytics.
  • Strong organizational skills and ability to manage multiple projects simultaneously.
  • Exceptional communication and relationship-building skills, both internally and externally.
  • Ability to work independently and take initiative in a fast-paced environment.

Remote Work: No



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