Middle East Trade Marketing Lead

4 days ago


Dubai, Dubai, United Arab Emirates SHISEIDO Full time
Job Overview

This role is responsible for developing and executing trade marketing strategies that drive brand visibility, consumer engagement, and conversion across retail channels in the Middle East region.

Main Responsibilities:
  • Develop a regional trade marketing plan that aligns with the company's brand strategy, enhancing brand presence, consumer engagement, and sales conversion across various retail channels.
  • Own free-standing store activation strategy and execution, focused on driving differentiation, footfall, and sellout.
  • Monitor and report on the effectiveness of activations, providing insights and recommendations for optimization to maximize brand impact.
Required Skills and Qualifications:
  • Min 5 years of relevant experience within the beauty industry.
  • In-depth knowledge of the Middle East market, consumer, and trends.
  • Successful track record of creating and executing trade marketing plans.
  • Entrepreneurial spirit with strong ownership and 'can-do' attitude.


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