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SEO Strategist for Healthcare

3 months ago

Dubai, Dubai, United Arab Emirates American Hospital Dubai mea Full time
Position Overview

We are seeking a skilled SEO Strategist to enhance our online presence within the healthcare industry. This role is pivotal in driving organic traffic and improving our visibility in search engine results.

Key Responsibilities
  • Strategy Development: Formulate and implement tailored SEO strategies that cater specifically to the healthcare sector, aimed at boosting organic traffic and conversion rates.
  • Keyword Research: Conduct in-depth keyword research and analysis to uncover opportunities that align with current healthcare trends and user intent.
  • Content Optimization: Refine website content, including articles, landing pages, and service descriptions, ensuring adherence to SEO best practices and healthcare-specific guidelines.
  • Cross-Functional Collaboration: Work closely with various teams to ensure that SEO efforts are in sync with broader marketing goals.
  • Performance Monitoring: Execute regular SEO audits, track performance metrics, and produce comprehensive reports to evaluate progress and pinpoint areas for enhancement.
  • Industry Awareness: Stay updated on search engine algorithm changes and industry developments to adjust strategies accordingly, maintaining compliance and competitiveness.
  • Technical SEO Implementation: Apply technical SEO improvements, such as optimizing site structure, implementing schema markup, and enhancing mobile usability to boost user experience and search visibility.
  • Data Analysis: Leverage SEO tools and analytics platforms to collect data, extract actionable insights, and make informed decisions to enhance performance.
Qualifications & Skills
  • Bachelor's Degree in Marketing, Communications, or a related field is preferred.