Brand Strategy Lead
2 days ago
We are seeking a seasoned Brand Strategy Lead to join our team at MARSH & MCLENNAN COMPANIES (MMC). As a key member of our Brand and Innovation team, you will apply strategic, analytical, and creative thinking to solve challenging brand issues for clients.
You will consult across industries, throughout the world, and on a range of brand topics, including positioning, brand architecture, naming, customer experience, and signature cues. Your responsibilities will include understanding client situations, gathering and synthesizing information, and making preliminary recommendations to your case team.
You will contribute substantially to case delivery in terms of thinking and project management, developing strategic concepts, collecting evidence, and creating well-designed processes and solutions. This is an opportunity to join a talented and passionate group in developing and building some of the world's leading brands.
About the Role- Gather, organize, and summarize information on client business strategy, industry dynamics, best practices, communications audits, and customer insights to identify key implications.
- Conduct in-depth interviews with client management and key stakeholders.
- Support case team planning and analysis of quantitative and qualitative customer/prospect research, from discrete choice analysis to focus groups.
- Use findings and insights to create compelling content and stories.
About Us
At MARSH & MCLENNAN COMPANIES (MMC), we have a passion for solving our clients' toughest challenges with a proven combination of strategic rigor and design excellence. A pioneer since 1943, we have shaped some of the world's most iconic brands and experiences.
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